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- Tasks: Drive demand generation and marketing operations for a high-growth cybersecurity company.
- Company: Join a leading cybersecurity firm focused on innovation and growth.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on collaboration and career advancement.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: Experience in B2B tech marketing and strong analytical skills required.
The predicted salary is between 80000 - 80000 £ per year.
MCS are delighted to partner with a cybersecurity company who are seeking a commercially driven Senior Marketing Executive to play a critical role in shaping and executing demand generation and marketing operations for a high-growth cybersecurity business. This is a pivotal hire that will strengthen pipeline creation, improve marketing performance, and elevate how the business positions its cyber products to enterprise and technical buyers.
This role is not traditional marketing execution; it is focused on pipeline impact, marketing effectiveness, and go-to-market performance, working closely with sales, product, and partner teams.
The Role
- You will take ownership of key areas of demand generation and marketing operations, building on existing foundations to drive measurable pipeline growth and commercial impact.
- You will be responsible for turning marketing activity into qualified opportunities and ensuring strong alignment between marketing, sales, and partner channels.
- You will also play a key role in translating complex cybersecurity solutions into clear, compelling messaging that resonates with CISOs, security leaders, and technical buyers.
Key Responsibilities
- Develop and execute demand generation campaigns with a clear focus on pipeline creation and conversion.
- Own marketing operations across CRM (Salesforce), ensuring data quality, campaign tracking, attribution, and performance visibility.
- Analyse campaign performance and optimise activity to improve ROI, conversion rates, and pipeline contribution.
- Translate technical cybersecurity products into clear, commercial, customer-facing messaging.
- Support the development and execution of integrated campaigns across email, digital, events, and partner marketing.
- Build and refine reporting dashboards to track campaign effectiveness, funnel performance, and revenue impact.
- Identify opportunities to improve marketing processes, automation, and overall efficiency.
- Collaborate with product and technical teams to ensure accurate and compelling positioning in market.
Essential Criteria:
- Proven experience in cybersecurity or B2B tech marketing, ideally with exposure to enterprise or technical buyers (e.g. CISOs).
- Strong background in demand generation and pipeline-focused marketing.
- Hands-on experience with CRM systems (Salesforce preferred) and marketing operations.
- Understanding of attribution, funnel metrics, and campaign performance analysis.
- Experience working within partner-led or channel-led go-to-market environments.
- Ability to simplify complex technical products into clear, commercial messaging.
- Strong analytical mindset with a focus on optimisation and measurable outcomes.
- Confident working in fast-paced and high accountability environments.
To Apply
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Senior Marketing Executive employer: MCS Group
Contact Detail:
MCS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing campaigns and successes. Use case studies to demonstrate how you’ve driven pipeline growth and improved marketing performance. This will make you stand out when applying for roles like Senior Marketing Executive.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and market position. Be ready to discuss how you can translate complex cybersecurity solutions into compelling messaging. Tailor your responses to show how your experience aligns with their needs, especially in demand generation and pipeline impact.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining the team. Let’s get you that Senior Marketing Executive role!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in demand generation and pipeline-focused marketing, especially in cybersecurity or B2B tech. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our mission. Be sure to mention your experience with CRM systems like Salesforce and your ability to translate complex products into clear messaging.
Showcase Your Analytical Skills: Since this role is all about optimising marketing performance, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can demonstrate a strong analytical mindset and focus on measurable outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at MCS Group
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Understand the products the company offers and be ready to discuss how they can solve problems for enterprise buyers like CISOs. This will show that you're not just a marketer, but someone who truly understands the industry.
✨Showcase Your Demand Generation Skills
Prepare specific examples of successful demand generation campaigns you've executed in the past. Be ready to discuss the strategies you used, the tools (like Salesforce) you leveraged, and the measurable outcomes you achieved. This will demonstrate your ability to drive pipeline growth effectively.
✨Communicate Clearly and Confidently
Since the role involves translating complex technical products into clear messaging, practice explaining these concepts in simple terms. Use relatable examples to illustrate your points. This will help you connect with the interviewers and show that you can communicate effectively with both technical and non-technical audiences.
✨Be Data-Driven
Familiarise yourself with key metrics related to marketing performance, such as ROI and conversion rates. Be prepared to discuss how you've used data to optimise campaigns in the past. This will highlight your analytical mindset and your focus on achieving measurable outcomes, which is crucial for this role.