At a Glance
- Tasks: Lead creative marketing campaigns and boost brand awareness in a dynamic environment.
- Company: Join a leading manufacturer with a focus on innovation and growth.
- Benefits: Competitive salary, supportive team, and opportunities for professional development.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Shape the future of marketing while making a real impact on brand engagement.
- Qualifications: Degree in Marketing or related field with significant senior marketing experience.
The predicted salary is between 40000 - 50000 £ per year.
MCS are delighted to be working with a leading manufacturer who are looking for an experienced and creative Senior Brand Executive to join their team. This role reports directly to the Managing Director, where you will play a key role in developing and delivering the company's marketing strategy, increasing brand awareness, supporting commercial growth, and driving customer engagement.
This is a hands-on role offering the opportunity to shape the marketing function while managing a broad range of campaigns across digital and traditional channels.
Key Responsibilities- Plan, manage and execute integrated marketing campaigns across digital and offline channels.
- Create and oversee high-quality marketing materials, including brochures, technical literature, photography, video, CGI and promotional content.
- Manage advertising, PR, direct marketing, social media, email marketing, SEO and PPC campaigns to enhance brand awareness and customer engagement.
- Lead the ongoing development and optimisation of the company website and digital presence.
- Coordinate successful product launches and create compelling project case studies using photography and video content.
- Provide marketing support to the sales team, distributors, agents and customers, ensuring consistency in brand messaging.
- Manage CRM activity to strengthen customer relationships and improve communications.
- Organise exhibitions, trade shows, customer events and apprenticeship support initiatives.
- Build effective relationships with external creative, digital and PR agencies, ensuring projects are delivered on time, within budget and to a high standard.
- Monitor, analyse and report on marketing performance, using data and insights to optimise future campaigns and maximise return on investment.
- A degree in Marketing, Business or a related discipline.
- Significant experience in a senior marketing role, ideally within construction, manufacturing or another B2B environment.
- Strong project management and organisational skills.
- Experience developing and delivering integrated marketing campaigns.
- Knowledge of digital marketing, including SEO, PPC, email marketing and social media.
- Excellent copywriting, communication and stakeholder management skills.
- A commercially focused mindset with the ability to measure and report on campaign performance.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Senior Brand Executive employer: MCS Group
Join a leading manufacturer in Cookstown as a Senior Brand Executive, where you will thrive in a dynamic and creative work environment that values innovation and collaboration. With a competitive salary and a commitment to employee growth, this role offers the chance to shape impactful marketing strategies while enjoying a supportive culture that prioritises diversity and inclusion. Benefit from hands-on experience in managing diverse campaigns and building strong relationships within a company that champions professional development and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
