At a Glance
- Tasks: Shape product messaging and drive customer engagement through impactful campaigns.
- Company: Fast-growing SaaS business with a dynamic and inclusive culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a team that values diversity and offers a supportive work environment.
- Why this job: Make a real impact on product marketing and engage with customers creatively.
- Qualifications: 3+ years in product marketing or B2B SaaS, excellent communication skills.
The predicted salary is between 40000 - 50000 € per year.
MCS are working with a fast-growing SaaS business to recruit a Product Marketer. This is an exciting opportunity to play a key role in shaping product messaging, supporting go-to-market strategy, and driving customer engagement through high-impact campaigns. You'll work closely with Product, Sales, Customer Success and Marketing teams to translate product features into compelling customer value propositions and deliver integrated campaigns that support growth and market expansion.
Key Responsibilities
- Develop and refine product positioning, messaging and value propositions across key customer segments
- Translate technical product features into clear, customer-focused marketing narratives
- Coordinate campaign delivery across digital, content, brand, PR and sales functions
- Create launch materials including landing pages, customer communications and campaign assets
- Partner with Sales and Customer Success teams to support product adoption and customer engagement
- Track campaign performance against KPIs and provide actionable insights
- Use analytics and customer feedback to optimise messaging and campaign effectiveness
- Identify opportunities for growth, customer engagement and market positioning
Essential criteria
- 3+ years' experience in product marketing, campaign marketing or B2B SaaS marketing
- Strong experience supporting product launches and go-to-market campaigns
- Excellent copywriting and communication skills
- Experience working cross-functionally with Product, Sales, Customer Success and Digital teams
- Strong understanding of digital marketing, CRM systems and campaign analytics
- Highly organised with the ability to manage multiple projects in a fast-paced environment
- Commercially aware, proactive and comfortable working independently
- Familiarity with HubSpot, Salesforce or similar CRM/marketing automation platforms
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Product Marketer employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment in Belfast that fosters collaboration and innovation. As a Product Marketer, you'll benefit from a hybrid working model, competitive compensation, and opportunities for professional growth within a fast-paced SaaS company. The inclusive culture prioritises diversity and provides resources for employee development, making it a rewarding place to advance your career while contributing to impactful marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketer
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in product marketing. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can contribute to their growth. Tailor your responses to highlight your relevant experience and how it aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Product Marketer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Product Marketer role. Highlight your experience in product marketing and any campaigns you've worked on that align with our needs. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills can help shape our messaging and campaigns. Keep it engaging and relevant to the job description.
Showcase Your Copywriting Skills:Since excellent copywriting is key for this role, include examples of your best work. Whether it's campaign materials or product messaging, we want to see how you can translate technical features into customer-friendly narratives.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at MCS Group
✨Know Your Product Inside Out
Before the interview, make sure you understand the product you'll be marketing. Dive deep into its features and benefits, and think about how they translate into customer value propositions. This will help you articulate your ideas clearly and show your passion for the product.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've worked on in the past. Highlight your role in shaping messaging, coordinating delivery, and tracking performance against KPIs. Use concrete examples to demonstrate how your efforts led to successful product launches or increased customer engagement.
✨Familiarise Yourself with Their Tools
Since familiarity with CRM systems like HubSpot or Salesforce is essential, brush up on these platforms before your interview. Be ready to discuss how you've used them in previous roles to optimise campaigns and track analytics. This shows you're proactive and can hit the ground running.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's goals and challenges. Inquire about their current marketing strategies, how they measure success, or what their biggest challenges are in product adoption. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.
