At a Glance
- Tasks: Create and manage engaging marketing campaigns and build positive public relations.
- Company: Join a leading local authority focused on community impact.
- Benefits: Diverse responsibilities, relationship-building opportunities, and a chance to make a difference.
- Other info: Commitment to equality, diversity, and inclusion in the workplace.
- Why this job: Be part of innovative communications that support corporate objectives and community initiatives.
- Qualifications: Degree in Marketing or Communications, plus relevant experience in PR and campaign management.
The predicted salary is between 33750 - 41250 £ per year.
Ready to take the next step in your Marketing and PR career? Are you a creative and proactive marketing communications professional with a passion for delivering engaging campaigns and building positive public relations? This is an exciting opportunity to join a busy local authority, supporting the delivery of corporate objectives through innovative marketing, communications and media activity.
MCS Group are proud to be partnering with a leading local authority in their search for a Marketing Communications and PR Officer. This role is ideal for an experienced marketing and communications professional who enjoys developing campaigns, managing media relations and producing engaging content that makes a meaningful impact across the community.
The Role:
- Develop, implement and manage marketing and communications campaigns, including the creation of key messaging, written content, photography, video and graphics.
- Prepare marketing, media and communications plans in collaboration with internal stakeholders, ensuring alignment with departmental objectives and agreed budgets.
- Maintain and update the Council website, supporting digital communications and social media activity.
- Evaluate campaign effectiveness through relevant metrics, preparing reports and recommendations to support continuous improvement.
- Identify and maximise public relations opportunities, promoting positive news and initiatives across Council services.
- Manage media relations, responding to external media enquiries and providing PR support to internal stakeholders.
- Research and prepare press releases, statements and communications materials in line with agreed messaging and corporate objectives.
- Monitor local and regional media coverage, highlighting relevant issues and preparing media evaluation reports.
- Support the organisation of civic and Mayoral events, corporate advertising opportunities and the development of promotional materials.
- Liaise with Council officers, elected members, suppliers and external agencies to support the delivery of effective communications.
- Provide support during media enquiries, emergencies and service disruptions, including participation in an out-of-hours on-call rota.
The Person
The successful candidate will demonstrate the following skills and experience:
- A degree in a relevant discipline, such as Marketing, Communications or Business Studies, or an equivalent Level 6 qualification. Consideration will also be given to applicants without a relevant degree who can demonstrate at least three years' relevant experience.
- At least two years' experience across a wide range of marketing and PR activities, including devising and implementing online and offline communications campaigns and preparing and producing publications.
- At least one year's experience in public relations.
- Strong planning and project management skills, with excellent organisational abilities and the capacity to prioritise competing workloads.
- The ability to develop engaging content and communicate effectively with a range of stakeholders.
- A creative, innovative and solution-focused approach, with a commitment to delivering high-quality work.
- A full current driving licence or, where a disability prevents driving, access to suitable transport to fulfil the duties of the role.
What's in it for you?
- Opportunity to work within a local authority, supporting corporate communications and community-focused initiatives.
- Varied and engaging responsibilities across marketing, communications and public relations.
- Opportunity to develop relationships with internal stakeholders, external agencies and media contacts.
- The chance to contribute to the delivery of Council objectives through creative and impactful communications.
MCS Group is committed to Equality, Diversity and Inclusion for all, being the first recruitment agency in Northern Ireland to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate your request.
Marketing Communications and PR Officer - FT employer: MCS Group
Join an innovative software business in Belfast that prioritises employee development and a supportive work culture. As an IT Customer Support Team Lead, you'll have the unique opportunity to lead a small, focused team while driving operational excellence and embracing cutting-edge AI technologies. With a competitive salary, flexible hybrid working options, and a commitment to long-term career growth, this role offers a rewarding environment for those passionate about customer care and team leadership.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications and PR Officer - FT
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications and PR Officer - FT
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
