At a Glance
- Tasks: Lead the creation of an AI-driven marketing strategy and build a scalable lead generation engine.
- Company: Established tech integrator with over 30 years of experience in complex building systems.
- Benefits: Competitive salary, opportunity to innovate, and work with cutting-edge AI technology.
- Other info: Dynamic role with opportunities for creativity and professional development.
- Why this job: Be at the forefront of AI marketing and make a significant impact on business growth.
- Qualifications: 3+ years in B2B growth marketing and a passion for AI-driven solutions.
The predicted salary is between 45000 - 55000 £ per year.
Growth Marketing Lead (AI-Native) Competitive County Down MCS are delighted to be working with an established specialist technology integrator with over three decades of experience delivering complex building systems across landmark hospitality, healthcare and commercial developments.
Our client is seeking an AI-native Growth & Marketing Lead.
This is a rare opportunity to build a modern, AI-driven marketing and business development engine from the ground up.
Rather than inheriting legacy systems and processes, you will design and own the complete lead generation function, leveraging AI agents and automation to create scalable, measurable commercial growth.
You will be working closely with senior leadership and external growth advisors and play a central role in expanding market presence.
The Role This role is designed for someone who enjoys building rather than maintaining.
You will develop an integrated marketing and lead generation ecosystem that combines strategic thinking with AI-powered execution.
Success will be measured through qualified pipeline growth, lead quality, campaign performance and contribution to revenue.
Key Responsibilities Develop and deliver a scalable B2B growth strategy across target sectors.
Build a predictable sales pipeline through inbound and outbound marketing.
Identify new commercial opportunities and report on performance against growth targets.
Create high-converting landing pages and optimise CRM workflows.
Implement lead qualification, automation and reporting processes.
Continuously improve marketing performance using data-driven insights.
Produce AI-assisted B2B content, case studies, white papers and CPD materials.
Maintain clear, consistent messaging across all marketing channels.
Deliver personalised campaigns for key accounts.
Develop nurture programmes and targeted outreach to increase engagement and conversions.
Manage AI-driven workflows for research, content, lead management, CRM and reporting.
Evaluate new AI tools while ensuring quality, accuracy and brand consistency.
The Right Fit The successful candidate will combine commercial marketing expertise with strong technical curiosity and a genuine interest in AI-driven ways of working.
At least three years' experience in B2B growth, demand generation or performance marketing.
Experience within construction, commercial real estate, smart buildings, technology integration or another complex technical B2B environment.
Hands-on experience configuring CRM platforms such as Hub Spot or similar.
Experience building landing pages and managing digital lead generation campaigns.
Practical experience using AI tools for research, content creation, workflow automation and campaign execution.
Strong analytical skills with the ability to interpret marketing data and optimise performance.
Excellent written communication skills capable of simplifying complex technical concepts.
A proactive, entrepreneurial approach with the confidence to build new processes from the ground up.
To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss.
MCS Group is committed to providing equality of opportunity to all.
TPBN1_NI
Growth Marketing Lead employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment where technical expertise meets customer service excellence. With a strong commitment to employee growth, comprehensive training, and a supportive team culture, this role as a Field Telecoms Engineer provides the opportunity to work on critical infrastructure projects while enjoying the benefits of a competitive salary and company vehicle. Located in Northern Ireland, MCS fosters a diverse and inclusive workplace, ensuring that every team member can thrive and contribute meaningfully.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
