At a Glance
- Tasks: Drive demand generation and marketing operations for a high-growth cybersecurity company.
- Company: Join a leading cybersecurity firm focused on innovation and growth.
- Benefits: Competitive salary up to £80,000 and opportunities for professional development.
- Other info: Dynamic work environment with a focus on equality, diversity, and inclusion.
- Why this job: Make a real impact in shaping marketing strategies and driving pipeline growth.
- Qualifications: Experience in B2B tech marketing and strong analytical skills required.
The predicted salary is between 80000 - 80000 € per year.
MCS are delighted to partner with a cybersecurity company who are seeking a commercially driven Senior Marketing Executive to play a critical role in shaping and executing demand generation and marketing operations for a high-growth cybersecurity business. This is a pivotal hire that will strengthen pipeline creation, improve marketing performance, and elevate how the business positions its cyber products to enterprise and technical buyers.
This role is not traditional marketing execution; it is focused on pipeline impact, marketing effectiveness, and go-to-market performance, working closely with sales, product, and partner teams.
The Role
- You will take ownership of key areas of demand generation and marketing operations, building on existing foundations to drive measurable pipeline growth and commercial impact.
- You will be responsible for turning marketing activity into qualified opportunities and ensuring strong alignment between marketing, sales, and partner channels.
- You will also play a key role in translating complex cybersecurity solutions into clear, compelling messaging that resonates with CISOs, security leaders, and technical buyers.
Key Responsibilities
- Develop and execute demand generation campaigns with a clear focus on pipeline creation and conversion.
- Own marketing operations across CRM (Salesforce), ensuring data quality, campaign tracking, attribution, and performance visibility.
- Analyse campaign performance and optimise activity to improve ROI, conversion rates, and pipeline contribution.
- Translate technical cybersecurity products into clear, commercial, customer-facing messaging.
- Support the development and execution of integrated campaigns across email, digital, events, and partner marketing.
- Build and refine reporting dashboards to track campaign effectiveness, funnel performance, and revenue impact.
- Identify opportunities to improve marketing processes, automation, and overall efficiency.
- Collaborate with product and technical teams to ensure accurate and compelling positioning in market.
Essential Criteria:
- Proven experience in cybersecurity or B2B tech marketing, ideally with exposure to enterprise or technical buyers (e.g. CISOs).
- Strong background in demand generation and pipeline-focused marketing.
- Hands-on experience with CRM systems (Salesforce preferred) and marketing operations.
- Understanding of attribution, funnel metrics, and campaign performance analysis.
- Experience working within partner-led or channel-led go-to-market environments.
- Ability to simplify complex technical products into clear, commercial messaging.
- Strong analytical mindset with a focus on optimisation and measurable outcomes.
- Confident working in fast-paced and high accountability environments.
To Apply
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Senior Marketing Executive JBLE1_NI in Belfast employer: MCS Group
Join a dynamic cybersecurity company in Belfast that prioritises innovation and growth, offering a collaborative work culture where your contributions directly impact the business's success. With a strong focus on employee development, you will have access to ongoing training and career advancement opportunities, all while working in a vibrant city known for its rich history and thriving tech scene. Enjoy competitive benefits and the chance to be part of a forward-thinking team dedicated to excellence in marketing operations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive JBLE1_NI in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is a great way to demonstrate your ability to drive pipeline growth and marketing effectiveness.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the company’s products and their market position. Be ready to discuss how you can translate complex cybersecurity solutions into compelling messaging that resonates with their target audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Marketing Executive JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in demand generation and pipeline-focused marketing, especially in cybersecurity or B2B tech. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics to demonstrate how your marketing efforts have driven pipeline growth and improved performance. Numbers speak louder than words, so let them do the talking!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. Make it personal and engaging – we love to see your personality come through!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at MCS Group
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Understand the products the company offers and be ready to discuss how they can solve problems for enterprise buyers like CISOs. This will show that you're not just a marketer, but someone who truly understands the industry.
✨Showcase Your Demand Generation Skills
Prepare specific examples of successful demand generation campaigns you've executed in the past. Be ready to discuss your approach to pipeline creation and how you measure success. This will demonstrate your hands-on experience and ability to drive measurable outcomes.
✨Familiarise Yourself with CRM Systems
Since the role involves working with Salesforce, it’s crucial to highlight your experience with CRM systems. If you’ve used Salesforce before, be prepared to talk about how you’ve leveraged it for campaign tracking and performance analysis. If not, do some research to understand its functionalities.
✨Communicate Clearly and Confidently
You’ll need to translate complex technical concepts into clear messaging. Practice explaining cybersecurity solutions in simple terms. During the interview, focus on being concise and articulate, as this will reflect your ability to communicate effectively with both technical and non-technical stakeholders.
