At a Glance
- Tasks: Drive demand generation and marketing operations for a high-growth cybersecurity company.
- Company: Join a leading cybersecurity firm focused on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: Experience in B2B tech marketing and strong analytical skills required.
The predicted salary is between 80000 - 80000 € per year.
MCS are delighted to partner with a cybersecurity company who are seeking a commercially driven Senior Marketing Executive to play a critical role in shaping and executing demand generation and marketing operations for a high-growth cybersecurity business. This is a pivotal hire that will strengthen pipeline creation, improve marketing performance, and elevate how the business positions its cyber products to enterprise and technical buyers.
This role is not traditional marketing execution; it is focused on pipeline impact, marketing effectiveness, and go-to-market performance, working closely with sales, product, and partner teams.
The Role
- You will take ownership of key areas of demand generation and marketing operations, building on existing foundations to drive measurable pipeline growth and commercial impact.
- You will be responsible for turning marketing activity into qualified opportunities and ensuring strong alignment between marketing, sales, and partner channels.
Key Responsibilities
- Develop and execute demand generation campaigns with a clear focus on pipeline creation and conversion.
- Own marketing operations across CRM (Salesforce), ensuring data quality, campaign tracking, attribution, and performance visibility.
- Analyse campaign performance and optimise activity to improve ROI, conversion rates, and pipeline contribution.
- Translate technical cybersecurity products into clear, commercial, customer-facing messaging.
- Support the development and execution of integrated campaigns across email, digital, events, and partner marketing.
- Build and refine reporting dashboards to track campaign effectiveness, funnel performance, and revenue impact.
- Identify opportunities to improve marketing processes, automation, and overall efficiency.
- Collaborate with product and technical teams to ensure accurate and compelling positioning in market.
Essential Criteria:
- Proven experience in cybersecurity or B2B tech marketing, ideally with exposure to enterprise or technical buyers (e.g. CISOs).
- Strong background in demand generation and pipeline-focused marketing.
- Hands-on experience with CRM systems (Salesforce preferred) and marketing operations.
- Understanding of attribution, funnel metrics, and campaign performance analysis.
- Experience working within partner-led or channel-led go-to-market environments.
- Ability to simplify complex technical products into clear, commercial messaging.
- Strong analytical mindset with a focus on optimisation and measurable outcomes.
- Confident working in fast-paced and high accountability environments.
To Apply
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Senior Marketing Advisor in Belfast employer: MCS Group
As a leading cybersecurity firm based in Belfast, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our commitment to innovation and collaboration ensures that our team members are empowered to make a significant impact in their roles, particularly in the Senior Marketing Advisor position, where you will drive demand generation and marketing operations in a high-growth environment. With competitive salaries, a focus on work-life balance, and a dedication to diversity and inclusion, we offer a rewarding workplace for those looking to advance their careers in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Advisor in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing campaigns and successes. This is your chance to demonstrate how you've driven pipeline growth and improved marketing performance.
✨Tip Number 3
Prepare for interviews by understanding the company's products and their market position. Be ready to discuss how you can translate complex cybersecurity concepts into clear messaging that resonates with enterprise buyers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Marketing Advisor in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in demand generation and pipeline-focused marketing, especially in cybersecurity or B2B tech. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate your impact on pipeline growth and marketing effectiveness. Numbers can really make your application stand out!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Explain why you're passionate about this role and how your background makes you the perfect fit. We love seeing genuine enthusiasm for the position and our company!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at MCS Group
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Understand the products the company offers and be ready to discuss how they can solve real-world problems for enterprise clients. This will show that you're not just a marketer, but someone who truly understands the industry.
✨Showcase Your Demand Generation Skills
Prepare specific examples of successful demand generation campaigns you've executed in the past. Be ready to discuss the strategies you used, the metrics you tracked, and how you optimised for better results. This will demonstrate your hands-on experience and ability to drive pipeline growth.
✨Familiarise Yourself with CRM Tools
Since this role involves working with CRM systems like Salesforce, make sure you know your way around them. If you have experience with data quality, campaign tracking, and performance visibility, be prepared to share how you've leveraged these tools to enhance marketing operations.
✨Align Marketing with Sales
Understand the importance of collaboration between marketing and sales teams. Be ready to discuss how you've previously ensured alignment in your campaigns and how you plan to do so in this role. Highlighting your ability to turn marketing activity into qualified opportunities will set you apart.
