At a Glance
- Tasks: Drive demand generation and marketing operations for a high-growth cybersecurity company.
- Company: Join a leading cybersecurity firm focused on innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on collaboration and measurable outcomes.
- Why this job: Make a real impact in shaping marketing strategies and driving pipeline growth.
- Qualifications: Experience in B2B tech marketing and strong analytical skills required.
The predicted salary is between 80000 - 80000 € per year.
MCS are delighted to partner with a cybersecurity company who are seeking a commercially driven Senior Marketing Executive to play a critical role in shaping and executing demand generation and marketing operations for a high-growth cybersecurity business. This is a pivotal hire that will strengthen pipeline creation, improve marketing performance, and elevate how the business positions its cyber products to enterprise and technical buyers. This role is not traditional marketing execution; it is focused on pipeline impact, marketing effectiveness, and go-to-market performance, working closely with sales, product, and partner teams.
The Role
- You will take ownership of key areas of demand generation and marketing operations, building on existing foundations to drive measurable pipeline growth and commercial impact.
- You will be responsible for turning marketing activity into qualified opportunities and ensuring strong alignment between marketing, sales, and partner channels.
Key Responsibilities
- Develop and execute demand generation campaigns with a clear focus on pipeline creation and conversion.
- Own marketing operations across CRM (Salesforce), ensuring data quality, campaign tracking, attribution, and performance visibility.
- Analyse campaign performance and optimise activity to improve ROI, conversion rates, and pipeline contribution.
- Translate technical cybersecurity products into clear, commercial, customer-facing messaging.
- Support the development and execution of integrated campaigns across email, digital, events, and partner marketing.
- Build and refine reporting dashboards to track campaign effectiveness, funnel performance, and revenue impact.
- Identify opportunities to improve marketing processes, automation, and overall efficiency.
- Collaborate with product and technical teams to ensure accurate and compelling positioning in market.
Essential Criteria:
- Proven experience in cybersecurity or B2B tech marketing, ideally with exposure to enterprise or technical buyers (e.g. CISOs).
- Strong background in demand generation and pipeline-focused marketing.
- Hands-on experience with CRM systems (Salesforce preferred) and marketing operations.
- Understanding of attribution, funnel metrics, and campaign performance analysis.
- Experience working within partner-led or channel-led go-to-market environments.
- Ability to simplify complex technical products into clear, commercial messaging.
- Strong analytical mindset with a focus on optimisation and measurable outcomes.
- Confident working in fast-paced and high accountability environments.
To Apply
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Senior CRM & Marketing Consultant in Belfast employer: MCS Group
Join a dynamic cybersecurity company in Belfast that prioritises employee growth and innovation. With a strong focus on demand generation and marketing operations, you'll be part of a collaborative culture that values your contributions and offers opportunities for professional development. Enjoy competitive benefits and the chance to make a significant impact in a high-growth environment, all while working alongside passionate professionals dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Marketing Consultant in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and marketing space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your demand generation campaigns and marketing successes. Use real metrics to demonstrate how you’ve driven pipeline growth and improved marketing performance.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM systems, especially Salesforce. Be ready to discuss how you’ve used data to optimise campaigns and improve ROI. This will show you’re not just a marketer, but a strategic thinker!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in the role and the company. Don’t forget to tailor your application to highlight your experience with B2B tech marketing and pipeline-focused strategies.
We think you need these skills to ace Senior CRM & Marketing Consultant in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in demand generation and pipeline-focused marketing, especially in cybersecurity or B2B tech. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate how you've driven pipeline growth and improved marketing performance in previous roles. Numbers speak louder than words, so let them do the talking!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. We love seeing genuine enthusiasm, so let your personality come through!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at MCS Group
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in the cybersecurity space. Understand the products you'll be marketing and be ready to discuss how they can solve real-world problems for enterprise buyers.
✨Showcase Your Demand Generation Skills
Prepare specific examples of successful demand generation campaigns you've executed in the past. Be ready to discuss how you measured their success and what impact they had on pipeline growth.
✨Familiarise Yourself with CRM Systems
Since this role involves working with Salesforce, make sure you're comfortable discussing your experience with CRM systems. Highlight any specific projects where you improved data quality or campaign tracking.
✨Communicate Clearly and Confidently
Practice simplifying complex technical concepts into clear, customer-facing messaging. This will not only help you in the interview but is crucial for the role itself, so demonstrate your ability to communicate effectively.
