At a Glance
- Tasks: Shape product messaging and drive customer engagement through impactful campaigns.
- Company: Fast-growing SaaS business with a dynamic and inclusive culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Join a team that values creativity and innovation in marketing.
- Qualifications: 3+ years in product marketing with strong communication skills.
The predicted salary is between 35000 - 45000 € per year.
Product Marketer Belfast (Hybrid) Competitive
MCS are working with a fast-growing SaaS business to recruit a Product Marketer. This is an exciting opportunity to play a key role in shaping product messaging, supporting go-to-market strategy, and driving customer engagement through high-impact campaigns. You'll work closely with Product, Sales, Customer Success and Marketing teams to translate product features into compelling customer value propositions and deliver integrated campaigns that support growth and market expansion.
Key Responsibilities
- Develop and refine product positioning, messaging and value propositions across key customer segments
- Translate technical product features into clear, customer-focused marketing narratives
- Coordinate campaign delivery across digital, content, brand, PR and sales functions
- Create launch materials including landing pages, customer communications and campaign assets
- Partner with Sales and Customer Success teams to support product adoption and customer engagement
- Track campaign performance against KPIs and provide actionable insights
- Use analytics and customer feedback to optimise messaging and campaign effectiveness
- Identify opportunities for growth, customer engagement and market positioning
Essential criteria
- 3+ years' experience in product marketing, campaign marketing or B2B SaaS marketing
- Strong experience supporting product launches and go-to-market campaigns
- Excellent copywriting and communication skills
- Experience working cross-functionally with Product, Sales, Customer Success and Digital teams
- Strong understanding of digital marketing, CRM systems and campaign analytics
- Highly organised with the ability to manage multiple projects in a fast-paced environment
- Commercially aware, proactive and comfortable working independently
- Familiarity with HubSpot, Salesforce or similar CRM/marketing automation platforms
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Product Marketer JBLE1_NI in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment in Belfast that fosters collaboration and innovation. As a Product Marketer, you'll benefit from a hybrid working model, competitive remuneration, and opportunities for professional growth within a fast-paced SaaS company. The culture prioritises equality, diversity, and inclusion, ensuring that every employee feels valued and empowered to contribute meaningfully to the team's success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketer JBLE1_NI in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Marketer role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website where you can display your past campaigns, product launches, and any relevant projects. This gives us a chance to see your work in action and understand how you can contribute to our team.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can enhance their messaging. We love candidates who come in with fresh ideas and a clear understanding of our goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Product Marketer JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Product Marketer role. Highlight your experience in product marketing and any campaigns you've worked on that align with our needs. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills can help shape our messaging and campaigns. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Include metrics or examples of successful campaigns you've led, especially those that drove customer engagement or supported product launches. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at MCS Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the product you'll be marketing. Familiarise yourself with its features, benefits, and how it stands out in the SaaS market. This will help you articulate compelling value propositions during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've worked on in the past. Highlight your role in shaping messaging, coordinating delivery, and tracking performance. Use metrics to demonstrate how your efforts contributed to growth and customer engagement.
✨Be Ready for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with Product, Sales, and Customer Success teams. Emphasise your communication skills and ability to manage multiple projects.
✨Demonstrate Your Analytical Skills
Familiarise yourself with campaign analytics and be ready to discuss how you've used data to optimise marketing strategies. Show that you can track KPIs and provide actionable insights, which is crucial for driving effective campaigns.
