At a Glance
- Tasks: Create compelling marketing campaigns and translate product features into customer value.
- Company: Fast-growing SaaS business with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Embrace a culture of diversity and inclusion while advancing your career.
- Why this job: Join a dynamic team and make an impact in the tech industry.
- Qualifications: 3+ years in product marketing and strong communication skills.
The predicted salary is between 50000 - 62000 £ per year.
MCS are working with a fast-growing SaaS business to recruit a Product Marketer. You'll work closely with Product, Sales, Customer Success and Marketing teams to translate product features into compelling customer value propositions and deliver integrated campaigns that support growth and market expansion.
Key Responsibilities
- Develop and refine product positioning, messaging and value propositions across key customer segments
- Translate technical product features into clear, customer-focused marketing narratives
- Coordinate campaign delivery across digital, content, brand, PR and sales functions
- Create launch materials including landing pages, customer communications and campaign assets
- Partner with Sales and Customer Success teams to support product adoption and customer engagement
- Track campaign performance against KPIs and provide actionable insights
- Use analytics and customer feedback to optimise messaging and campaign effectiveness
- Identify opportunities for growth, customer engagement and market positioning
Essential criteria
- 3+ years' experience in product marketing, campaign marketing or B2B SaaS marketing
- Strong experience supporting product launches and go-to-market campaigns
- Excellent copywriting and communication skills
- Experience working cross-functionally with Product, Sales, Customer Success and Digital teams
- Strong understanding of digital marketing, CRM systems and campaign analytics
- Highly organised with the ability to manage multiple projects in a fast-paced environment
- Commercially aware, proactive and comfortable working independently
- Familiarity with HubSpot, Salesforce or similar CRM/marketing automation platforms
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Marketing strategist (hybrid) in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment where technical expertise meets customer service excellence. With a strong commitment to employee growth, comprehensive training, and a supportive team culture, this role as a Field Telecoms Engineer provides the opportunity to work on critical infrastructure projects while enjoying the benefits of a competitive salary and company vehicle. Located in Northern Ireland, MCS fosters a diverse and inclusive workplace, ensuring that every team member can thrive and contribute meaningfully.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing strategist (hybrid) in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing strategist (hybrid) in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
