At a Glance
- Tasks: Lead marketing strategy and drive brand growth in a dynamic environment.
- Company: Join a multi-award-winning service organisation in Belfast.
- Benefits: Competitive salary, career progression, and a supportive team culture.
- Other info: Collaborative atmosphere with opportunities for personal and professional growth.
- Why this job: Make a real impact on patient engagement and brand development.
- Qualifications: 4+ years in marketing with strong digital skills and commercial mindset.
The predicted salary is between 45000 - 55000 € per year.
MCS Group is delighted to be partnering with a leading service-based organisation based in Belfast, who are currently seeking to appoint an experienced Marketing Manager on a full-time, permanent basis. This is an exciting opportunity for a commercially driven marketing professional to join a growing, specialist organisation, where you will play a pivotal role in shaping and delivering the marketing strategy, driving brand growth, and enhancing patient engagement across multiple service lines.
The successful Marketing Manager will be a hands-on and commercially minded individual, working closely with senior leadership and operational stakeholders to ensure marketing activity is fully aligned with business objectives and service delivery. Reporting into senior management, you will take ownership of the full marketing function, with responsibilities including:
- Developing and delivering a comprehensive marketing strategy aligned to business growth plans
- Managing and optimising all digital marketing channels, including website, SEO, PPC, paid social, and email campaigns
- Planning and executing integrated marketing campaigns across a range of services
- Producing high-quality, compliant content and patient communications
- Managing marketing budgets, ensuring strong ROI and performance tracking
- Analysing campaign performance and KPIs, including leads, conversions, and cost-per-acquisition
- Collaborating closely with internal teams to ensure alignment between marketing activity and operational capacity
- Managing and briefing external agencies and suppliers
- Acting as a brand guardian, ensuring consistency and compliance within a regulated environment
This role will be instrumental in supporting service launches, patient journey improvements, and ongoing brand development, making a real commercial impact across the organisation.
The Successful Candidate To be considered for this opportunity, you will have:
- 4+ years' experience in a Marketing Manager or senior marketing role
- Strong experience across digital marketing channels (SEO, PPC, email, social media)
- Proven ability to manage budgets, agencies, and external partners
- A strong commercial mindset, with the ability to align marketing with business operations
- Excellent communication and stakeholder management skills
- A data-driven approach, with experience using insights to inform decisions
- The ability to thrive in a fast-paced, evolving environment
Desirable:
- Experience within a regulated sector
- Knowledge of advertising compliance and regulatory standards
- Experience with CRM systems and customer exposure to service launches or organisational change initiatives
What's on Offer? Highly competitive salary + benefits Opportunity to join a well-established and growing organisation A role with real influence across the business Supportive, collaborative working environment Excellent opportunity for career progression.
To Apply To speak in absolute confidence about this opportunity please send an up-to-date CV via the link provided or contact Ryan Calvert at MCS Group directly. If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss. MCS Group is committed to providing equality of opportunity to all and welcomes applications from all sections of the community.
Marketing and Brand Director in Belfast employer: MCS Group
Join a multi-award-winning brand in Belfast that values innovation and collaboration, offering a supportive work culture where your marketing expertise can truly shine. With a competitive salary and benefits, this role not only provides the chance to influence business growth but also offers excellent opportunities for career progression within a well-established organisation committed to employee development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Brand Director in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think of ways you can contribute. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your skills through a personal project or portfolio. Whether it’s a blog, a social media campaign, or a case study, having something tangible to show can really set you apart from other candidates. Let your creativity shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Marketing and Brand Director in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing channels and any relevant achievements that align with the job description. We want to see how you can drive brand growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully managed marketing strategies and collaborated with teams in the past.
Showcase Your Data-Driven Mindset:Since the role requires a data-driven approach, make sure to include any metrics or KPIs you've worked with in previous roles. We love seeing how you've used insights to inform your marketing decisions!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at MCS Group
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the marketing strategy of the company you're applying to. Be ready to discuss how your experience aligns with their goals and how you can contribute to their brand growth.
✨Showcase Your Digital Savvy
Since digital marketing is a key part of the role, prepare examples of successful campaigns you've managed. Highlight your experience with SEO, PPC, and social media, and be ready to discuss how you measure success through data-driven insights.
✨Demonstrate Stakeholder Management Skills
This role requires excellent communication and collaboration with various teams. Think of specific instances where you've successfully managed stakeholders or collaborated on projects, and be prepared to share these stories during the interview.
✨Prepare Questions That Show Your Interest
At the end of the interview, have a few thoughtful questions ready. Ask about their current marketing challenges or how they measure the success of their campaigns. This shows that you're genuinely interested in the role and the company.
