At a Glance
- Tasks: Lead digital marketing strategies and optimise platforms for a top law firm.
- Company: Join a leading law firm with a commitment to innovation and excellence.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Embrace a culture of equality, diversity, and inclusion.
- Why this job: Make a real impact in digital marketing while collaborating with diverse teams.
- Qualifications: 5+ years in email marketing and MarTech platforms, strong analytical skills required.
The predicted salary is between 50000 - 60000 € per year.
MCS are delighted to be partnering with a leading Law firm who are adding an Email and Digital Marketing Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives.
The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience.
- Own and manage core marketing platforms (Vuture and Passle), ensuring effective configuration, governance, and continuous optimisation.
- Oversee additional digital marketing tools (e.g. Ceros, Hanzo, content aggregators), maintaining best practice and consistency.
- Lead platform integrations, including CRM systems, working closely with IT and technical teams.
- Define and implement email marketing best practices across segmentation, deliverability, governance, and performance optimisation.
- Act as a subject matter expert for complex campaigns and content strategies, driving improved outcomes through insight and analysis.
- Develop and embed platform standards, documentation, and training to ensure consistent, compliant adoption across global teams.
- Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and drive continuous improvement.
Essential Criteria:
- Proven experience (5+ years) managing enterprise level email marketing and MarTech platforms.
- Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimisation.
- Experience working within a broader MarTech ecosystem, including CRM integrations and data flows (Microsoft Dynamics desirable).
- Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
- Demonstrated ability to manage external vendors and platform partners.
- Strong technical understanding, with the ability to translate complex concepts into clear, practical guidance.
- Excellent stakeholder management skills, with the ability to influence and drive adoption across diverse teams.
- Structured, pragmatic approach with a focus on continuous improvement and real-world usability.
- Strong communication and interpersonal skills, with experience working across global and cross-functional teams.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Head of Digital Marketing & CRM in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment in Belfast that fosters innovation and collaboration. With a strong commitment to employee growth, the firm provides ample opportunities for professional development and training, ensuring that team members can thrive in their roles. The inclusive work culture prioritises diversity and well-being, making it a rewarding place for those looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & CRM in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in law firms or similar industries. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns and CRM strategies. This gives potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in email marketing and MarTech platforms. Be ready to discuss how you've optimised campaigns in the past and how you can apply those insights to their firm’s objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can drive innovation and improvement in our digital marketing efforts.
We think you need these skills to ace Head of Digital Marketing & CRM in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience with email marketing and MarTech platforms, and don’t forget to showcase your expertise in analytics and reporting tools. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Head of Digital Marketing & CRM role. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description. We love a good story!
Showcase Your Technical Skills:Since this role requires a strong technical understanding, make sure to highlight your experience with CRM integrations and digital marketing tools. We’re looking for someone who can translate complex concepts into clear guidance, so don’t hold back on your tech-savvy side!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Let’s get your journey started together!
How to prepare for a job interview at MCS Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specific digital marketing platforms mentioned in the job description, like Vuture and Passle. Familiarise yourself with their features and how they can be optimised for better performance. This will show your potential employer that you’re not just a candidate, but a subject matter expert ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss how you've used analytics and reporting tools in past roles. Be ready to share specific examples of how you translated data into actionable insights that improved email marketing campaigns. This will demonstrate your ability to drive continuous improvement and make data-driven decisions.
✨Highlight Your Stakeholder Management Experience
Think of examples where you successfully collaborated with cross-functional teams or influenced stakeholders. Being able to communicate effectively across diverse teams is crucial for this role, so come prepared with stories that showcase your interpersonal skills and ability to drive adoption of new strategies.
✨Emphasise Continuous Improvement
Discuss your structured approach to continuous improvement and real-world usability. Share instances where you’ve implemented best practices in email marketing or MarTech platforms, and how those changes led to measurable results. This will align perfectly with the firm’s focus on innovation and optimisation.
