At a Glance
- Tasks: Lead digital marketing strategies and optimise platforms for a top law firm.
- Company: Join a leading law firm with a commitment to innovation and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a focus on continuous improvement.
- Why this job: Make an impact in digital marketing while working with cutting-edge technology.
- Qualifications: 5+ years in email marketing and MarTech platforms, strong analytical skills required.
The predicted salary is between 50000 - 60000 € per year.
Email and Digital Marketing Manager Belfast (Hybrid) Competitive
MCS are delighted to be partnering with a leading Law firm who are adding an Email and Digital Marketing Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives. The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience.
Key Responsibilities:
- Own and manage core marketing platforms (Vuture and Passle), ensuring effective configuration, governance, and continuous optimisation.
- Oversee additional digital marketing tools (e.g. Ceros, Hanzo, content aggregators), maintaining best practice and consistency.
- Lead platform integrations, including CRM systems, working closely with IT and technical teams.
- Define and implement email marketing best practices across segmentation, deliverability, governance, and performance optimisation.
- Act as a subject matter expert for complex campaigns and content strategies, driving improved outcomes through insight and analysis.
- Develop and embed platform standards, documentation, and training to ensure consistent, compliant adoption across global teams.
- Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and drive continuous improvement.
Essential Criteria:
- Proven experience (5+ years) managing enterprise level email marketing and MarTech platforms.
- Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimisation.
- Experience working within a broader MarTech ecosystem, including CRM integrations and data flows (Microsoft Dynamics desirable).
- Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
- Demonstrated ability to manage external vendors and platform partners.
- Strong technical understanding, with the ability to translate complex concepts into clear, practical guidance.
- Excellent stakeholder management skills, with the ability to influence and drive adoption across diverse teams.
- Structured, pragmatic approach with a focus on continuous improvement and real-world usability.
- Strong communication and interpersonal skills, with experience working across global and cross-functional teams.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Email and Digital Marketing Manager JBLE1_NI in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment in Belfast that fosters innovation and collaboration. With a strong commitment to employee growth, the firm provides ample opportunities for professional development and training, ensuring that team members can thrive in their roles. The inclusive work culture prioritises diversity and well-being, making it a rewarding place for those looking to make a meaningful impact in the legal sector.
StudySmarter Expert Advice🤫
We think this is how you could land Email and Digital Marketing Manager JBLE1_NI in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in digital marketing or law firms. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and digital marketing strategies. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in email marketing and MarTech platforms. Being able to discuss these topics confidently will show that you're not just a candidate, but a knowledgeable expert ready to make an impact.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Email and Digital Marketing Manager JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Email and Digital Marketing Manager. Highlight your experience with email marketing platforms and any relevant MarTech tools you've worked with. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you've optimised campaigns or improved client engagement in previous roles. This will help us see the impact you can bring to our team.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it's relevant to the role, and make sure your passion for digital marketing shines through!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at MCS Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the core marketing platforms mentioned in the job description, like Vuture and Passle. Familiarise yourself with their features and how they can be optimised for better performance. This will show your potential employer that you’re not just a user but a strategic thinker who can drive improvements.
✨Showcase Your Email Marketing Expertise
Prepare to discuss your experience with email marketing best practices, especially around segmentation and deliverability. Bring examples of past campaigns where you’ve successfully implemented these strategies. This will demonstrate your hands-on knowledge and ability to improve client engagement.
✨Be Ready to Talk Data
Since analytics and reporting are key, brush up on how you’ve used data to inform decisions in previous roles. Be prepared to share specific metrics or insights that led to successful outcomes. This will highlight your analytical skills and your ability to translate data into actionable strategies.
✨Demonstrate Stakeholder Management Skills
Think of examples where you’ve effectively collaborated with cross-functional teams or managed external vendors. Highlight your communication style and how you’ve influenced others to adopt new tools or processes. This will showcase your interpersonal skills and ability to drive change within an organisation.
