At a Glance
- Tasks: Lead digital marketing strategies and optimise platforms for a top law firm.
- Company: Join a leading law firm with a commitment to innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team focused on continuous improvement and client engagement.
- Why this job: Make a real impact in digital marketing while working with cutting-edge technology.
- Qualifications: 5+ years in email marketing and MarTech platforms, with strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
MCS are delighted to be partnering with a leading Law firm who are adding an Email and Digital Marketing Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives.
The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience.
- Own and manage core marketing platforms (Vuture and Passle), ensuring effective configuration, governance, and continuous optimisation.
- Oversee additional digital marketing tools (e.g. Ceros, Hanzo, content aggregators), maintaining best practice and consistency.
- Lead platform integrations, including CRM systems, working closely with IT and technical teams.
- Define and implement email marketing best practices across segmentation, deliverability, governance, and performance optimisation.
- Act as a subject matter expert for complex campaigns and content strategies, driving improved outcomes through insight and analysis.
- Develop and embed platform standards, documentation, and training to ensure consistent, compliant adoption across global teams.
- Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and drive continuous improvement.
Essential Criteria:
- Proven experience (5+ years) managing enterprise level email marketing and MarTech platforms.
- Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimisation.
- Experience working within a broader MarTech ecosystem, including CRM integrations and data flows (Microsoft Dynamics desirable).
- Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
- Demonstrated ability to manage external vendors and platform partners.
- Strong technical understanding, with the ability to translate complex concepts into clear, practical guidance.
- Excellent stakeholder management skills, with the ability to influence and drive adoption across diverse teams.
- Structured, pragmatic approach with a focus on continuous improvement and real-world usability.
- Strong communication and interpersonal skills, with experience working across global and cross-functional teams.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Digital Marketing Executive - hybrid working in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation in the heart of Belfast. With a strong commitment to employee growth and development, the firm provides access to cutting-edge digital marketing tools and platforms, ensuring that team members can thrive in their roles while contributing to meaningful projects. The hybrid working model promotes a healthy work-life balance, making it an attractive opportunity for those seeking a rewarding career in digital marketing within a leading law firm.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - hybrid working in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in law firms or similar industries. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email marketing campaigns and digital strategies. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in email marketing and MarTech platforms. Being able to discuss these topics confidently will show that you're not just a candidate, but a knowledgeable expert ready to make an impact.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Digital Marketing Executive - hybrid working in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience with email marketing and MarTech platforms, and don’t forget to mention any relevant tools you've worked with. We want to see how you fit into our world!
Showcase Your Achievements:When detailing your past roles, focus on what you’ve achieved rather than just listing duties. Use numbers and examples to illustrate your impact, especially in areas like performance optimisation and client engagement. We love seeing results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your skills align with our needs. Keep it conversational but professional – we want to get to know the real you!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at MCS Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specific digital marketing platforms mentioned in the job description, like Vuture and Passle. Familiarise yourself with their features and best practices so you can confidently discuss how you would optimise them during the interview.
✨Showcase Your Data Skills
Since the role requires proficiency in analytics and reporting tools, prepare to share examples of how you've translated data into actionable insights in your previous roles. Bring along any relevant metrics or case studies that demonstrate your impact on email marketing performance.
✨Prepare for Stakeholder Scenarios
Think about past experiences where you’ve had to manage stakeholders across different teams. Be ready to discuss how you influenced adoption of new tools or processes, as this will highlight your communication and interpersonal skills, which are crucial for this role.
✨Emphasise Continuous Improvement
The job focuses on driving continuous improvement, so come prepared with ideas on how you would implement best practices and innovations in email marketing. Discuss any frameworks or methodologies you’ve used to ensure ongoing optimisation in your previous positions.
