At a Glance
- Tasks: Lead digital marketing strategies and optimise platforms for a top law firm.
- Company: Join a leading law firm with a commitment to innovation and diversity.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous improvement and global collaboration.
- Why this job: Make an impact in digital marketing while collaborating with diverse teams.
- Qualifications: 5+ years in email marketing and MarTech platforms required.
The predicted salary is between 40000 - 50000 € per year.
MCS are delighted to be partnering with a leading Law firm who are adding an Email and Digital Marketing Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives.
The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience.
- Own and manage core marketing platforms (Vuture and Passle), ensuring effective configuration, governance, and continuous optimisation.
- Oversee additional digital marketing tools (e.g. Ceros, Hanzo, content aggregators), maintaining best practice and consistency.
- Lead platform integrations, including CRM systems, working closely with IT and technical teams.
- Define and implement email marketing best practices across segmentation, deliverability, governance, and performance optimisation.
- Act as a subject matter expert for complex campaigns and content strategies, driving improved outcomes through insight and analysis.
- Develop and embed platform standards, documentation, and training to ensure consistent, compliant adoption across global teams.
- Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and drive continuous improvement.
Essential Criteria:
- Proven experience (5+ years) managing enterprise level email marketing and MarTech platforms.
- Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimisation.
- Experience working within a broader MarTech ecosystem, including CRM integrations and data flows (Microsoft Dynamics desirable).
- Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
- Demonstrated ability to manage external vendors and platform partners.
- Strong technical understanding, with the ability to translate complex concepts into clear, practical guidance.
- Excellent stakeholder management skills, with the ability to influence and drive adoption across diverse teams.
- Structured, pragmatic approach with a focus on continuous improvement and real-world usability.
- Strong communication and interpersonal skills, with experience working across global and cross-functional teams.
To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group.
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
Digital and Marketing Manager in Belfast employer: MCS Group
MCS Group is an exceptional employer, offering a dynamic work environment in Belfast that fosters innovation and collaboration. With a strong commitment to employee growth, the firm provides ample opportunities for professional development and training, ensuring that team members can thrive in their roles. The inclusive work culture prioritises diversity and well-being, making it a rewarding place for those looking to make a meaningful impact in the legal sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Marketing Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to the team, especially in digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want you to be able to speak confidently about how your experience aligns with their goals, especially in managing email marketing and MarTech platforms.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for talented individuals who can bring fresh ideas to the table.
We think you need these skills to ace Digital and Marketing Manager in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital and Marketing Manager. Highlight your experience with email marketing and MarTech platforms, and don’t forget to mention any specific tools you've worked with that are relevant to the job.
Showcase Your Achievements:When writing your application, focus on quantifiable achievements. Did you improve email deliverability rates or increase client engagement? Use numbers to back up your claims and show us what you can bring to the table.
Be Clear and Concise:Keep your application straightforward and to the point. We love a well-structured application that’s easy to read. Avoid jargon unless it’s necessary, and make sure your passion for digital marketing shines through!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at MCS Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specific digital marketing platforms mentioned in the job description, like Vuture and Passle. Familiarise yourself with their features and how they can be optimised for better performance. This will show your potential employer that you’re not just a candidate, but a subject matter expert ready to hit the ground running.
✨Showcase Your Data Skills
Since the role requires proficiency in analytics and reporting tools, prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve translated complex data into actionable insights that improved email marketing campaigns or overall digital strategies.
✨Prepare for Stakeholder Scenarios
Given the emphasis on stakeholder management, think of examples where you’ve successfully influenced diverse teams or managed external vendors. Be ready to discuss your approach to collaboration and how you ensure compliance and best practices across different departments.
✨Emphasise Continuous Improvement
The job highlights a focus on continuous improvement, so come prepared with ideas on how you would implement best practices in email marketing and digital strategies. Discuss any frameworks or methodologies you’ve used in the past to drive innovation and enhance client engagement.
