At a Glance
- Tasks: Lead CRM campaigns and shape customer engagement across retail and online platforms.
- Company: Dynamic entertainment and gaming business with a focus on innovation.
- Benefits: Competitive pay, hybrid working, and high ownership of projects.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a growing company while shaping omni-channel CRM strategies.
- Qualifications: Hands-on CRM experience and a strong understanding of lifecycle marketing.
The predicted salary is between 50000 - 60000 € per year.
A leading multi-channel entertainment and gaming business is hiring a CRM & Retention Manager to take ownership of omni-channel customer engagement across both retail venues and online platforms. This is a hands-on, commercially accountable role for someone who builds, launches, measures, and optimises CRM initiatives themselves. You'll sit at the centre of a deeply integrated retail and digital ecosystem, shaping lifecycle journeys that drive measurable revenue impact.
The Opportunity
- You will own CRM activity end-to-end - from segmentation and targeting through to automation logic, launch, measurement, and optimisation.
- You'll work closely with senior retention leadership while collaborating across retail operations, digital teams, and data functions.
- There is significant scope to shape and mature omni-channel CRM capability across a growing organisation.
Key Responsibilities
- Own CRM campaigns end-to-end across retail and online channels.
- Design and manage automated lifecycle journeys (triggers, exclusions, control groups).
- Define and evolve customer segmentation frameworks.
- Drive cross-channel engagement strategies using unified customer data.
- Partner with venue managers to ensure real-world campaign execution.
- Establish clear measurement frameworks using incrementality and holdout testing.
- Prioritise initiatives based on commercial impact.
What You'll Work With
- Unified customer data across retail and online.
- Loyalty and in-venue engagement systems.
- Automated CRM journey tools.
- Cross-channel rewards and promotional mechanics.
- Data-driven performance tracking.
What We're Looking For
- Proven hands-on experience building and launching CRM campaigns.
- Strong understanding of lifecycle marketing and automation.
- Experience working in gaming, betting, or a regulated digital environment.
- Commercially minded with experience measuring incrementality.
- Confident collaborating cross-functionally across operations, digital and senior stakeholders.
- Comfortable making decisions with incomplete information.
What's Not a Fit
- Purely strategic CRM leadership with no execution.
- Candidates who rely on large teams to deliver KPI focus on activity rather than commercial outcomes.
What's On Offer
- Competitive compensation.
- Hybrid and flexible working.
- High ownership and visible impact.
- Opportunity to shape omni-channel CRM in a growing business.
To speak in absolute confidence about this opportunity, please send an up-to-date CV via the link provided, or contact Daire O'Connor at MCS Group.
Benefits: Work From Home
CRM & Retention Manager JBLE1_NI in Belfast employer: MCS Group
As a leading multi-channel entertainment and gaming business, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our hybrid working model offers flexibility while empowering you to take ownership of impactful CRM initiatives that drive real revenue growth. With ample opportunities for professional development and a commitment to employee well-being, joining our team means being part of a forward-thinking organisation where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Manager JBLE1_NI in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly understands their business.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it relates to the role of CRM & Retention Manager. Keep it concise and impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace CRM & Retention Manager JBLE1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM & Retention Manager. Highlight your hands-on experience with CRM campaigns and any relevant achievements in lifecycle marketing. We want to see how you can bring value to our omni-channel approach!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've built, launched, and optimised CRM initiatives. This will help us understand your practical experience and how it aligns with what we’re looking for.
Be Data-Driven:Since this role involves a lot of data analysis, make sure to mention your experience with measurement frameworks and performance tracking. We love candidates who can show how their actions have driven measurable revenue impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, you can check out other opportunities while you're there!
How to prepare for a job interview at MCS Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Brush up on your knowledge of customer segmentation, lifecycle marketing, and automation processes. Being able to discuss specific campaigns you've managed will show your hands-on experience.
✨Showcase Your Data Skills
Since this role involves a lot of data-driven decision-making, be prepared to talk about how you've used data to measure campaign success. Bring examples of how you've established measurement frameworks or used incrementality testing in past roles.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you’ve successfully collaborated with digital teams, venue managers, or senior stakeholders. Highlight your ability to communicate effectively across different functions.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, especially with incomplete information. Prepare to discuss your thought process and decision-making skills, particularly in a fast-paced environment like gaming or betting.
