At a Glance
- Tasks: Join a global team to optimise marketing automation and engage audiences worldwide.
- Company: Leading semiconductor business with a vibrant, multicultural work environment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with global exposure and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic role that blends marketing and technology.
- Qualifications: 2+ years of experience with Pardot and Salesforce Marketing Cloud.
The predicted salary is between 49500 - 60500 £ per year.
A global leader in the semiconductor industry is looking for a Marketing Automation Specialist to join its global digital marketing team, working across North America, Europe and Asia.
Based in their growing Belfast team, this is a role for someone who knows marketing, understands the technology behind great automation and wants the freedom to keep learning, developing and making an impact. You'll join an exceptional, collaborative and multicultural culture, working with specialists across Marketing, Sales, Digital, Web, Communications and Analytics, and you'll have real ownership.
Sitting at the intersection of Marketing, Technology, Data and Sales, you'll help shape how global audiences are engaged, nurtured and converted. Using Salesforce Marketing Cloud Account Engagement (Pardot), you'll build and optimise sophisticated marketing automation and nurture programmes, helping turn audience engagement into meaningful opportunities for the business.
You'll work closely with the Head of Global Digital Marketing and stakeholders around the world to understand what they need, challenge thinking and translate marketing requirements into scalable automation solutions.
- Building and optimising automated campaigns and nurture journeys using Pardot / Marketing Cloud Account Engagement.
- Creating segmentation, automation rules, dynamic content, lead scoring and data-routing processes.
- Managing the flow of Marketing Qualified Leads between Marketing and Sales.
- Using campaign, audience and funnel data to identify what's working and where performance can improve.
- Maintaining accurate data and alignment between marketing automation and Salesforce CRM.
- Managing HTML/CSS email templates, UTM tracking and campaign attribution.
- Troubleshooting automation, synchronisation, deliverability and data issues.
You understand audiences, customer journeys, lead nurturing and what effective B2B marketing looks like. You also have the technical knowledge to turn that thinking into effective marketing automation.
Requirements:
- 2+ years' hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement.
- Strong marketing automation, email marketing and lead-management expertise.
- A good understanding of Salesforce CRM and Marketing/Sales integration.
- HTML/CSS knowledge for email templates and experience with UTM/tracking.
- Experience with Power BI, Google Analytics or similar analytics tools.
- The ability to troubleshoot complex marketing automation issues.
Salesforce Certified Marketing Cloud Account Engagement Consultant certification is highly desirable.
You'll be confident speaking with Sales one minute and Digital, Web or Communications the next, understanding different priorities and bringing people together around the right solution.
A brilliant culture and a serious opportunity to grow. You'll work with talented specialists around the world, gain exposure across multiple areas of Marketing and Technology and have the opportunity to develop far beyond the boundaries of a traditional marketing automation role.
If you've built strong expertise in Pardot, Marketing Automation or Marketing Operations and you're ready for an environment that will challenge you, invest in your learning and give you global exposure, we'd like to hear from you.
MCS Group is committed to Equality, Diversity, and Inclusion for all. If you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
CRM and Marketing Automation Specialist in Belfast employer: MCS Group
Join an innovative software business in Belfast that prioritises employee development and a supportive work culture. As an IT Customer Support Team Lead, you'll have the unique opportunity to lead a small, focused team while driving operational excellence and embracing cutting-edge AI technologies. With a competitive salary, flexible hybrid working options, and a commitment to long-term career growth, this role offers a rewarding environment for those passionate about customer care and team leadership.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Marketing Automation Specialist in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM and Marketing Automation Specialist in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
