MCS are delighted to working with a growing business who are dedicated to serving communities and organisations across media, print, digital and creative services.
They are looking for an experienced and commercially focused Head of Digital to lead and drive the company's digital strategy, e-commerce performance and online growth.
This is a hands-on leadership role for a digital professional who combines strong commercial acumen, technical understanding and digital marketing expertise. You will take overall ownership of digital trading performance, ensuring the company's digital platforms deliver an exceptional customer experience while maximising online sales, profitability and customer lifetime value.
You will work closely with the Directors, Sales, Customer Service and external digital partners, you will identify opportunities to increase traffic, improve conversion, strengthen customer engagement and deliver sustainable digital growth.
You will be responsible for ensuring the company's websites and digital channels remain market-leading, commercially effective and customer-focused, while developing and implementing a clear digital roadmap aligned with wider business objectives.
Key Responsibilities
- Own and deliver the company's overall digital and e-commerce strategy.
- Develop a clear digital roadmap aligned with commercial and business objectives.
- Take accountability for online revenue, conversion, customer acquisition and profitability.
- Identify new digital opportunities, technologies and channels to support business growth.
- Monitor market trends and competitor activity to maintain a competitive digital proposition.
- Take overall ownership of website performance, functionality, content and optimisation.
- Continuously improve website usability, navigation, customer journeys and conversion rates.
- Manage and develop website content through CMS platforms.
- Lead website development and optimisation projects, working with internal teams and external partners.
- Ensure the digital platforms provide a seamless, engaging and commercially effective customer experience.
Digital Marketing
- Lead the digital marketing strategy across SEO, PPC, email marketing and other relevant channels.
- Develop and optimise campaigns to increase qualified traffic, sales and return on investment.
- Oversee email marketing activity, including customer segmentation, automation and campaign performance.
- Work closely with external agencies and partners to maximise digital
MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.
#J-18808-Ljbffr
Head of Digital in Omagh employer: MCS Group | Your Specialist Recruitment Consultancy
Simon Community is an exceptional employer dedicated to ending homelessness, offering a unique opportunity for the Head of Technology & Digital Transformation to make a significant social impact. With a strong commitment to values such as trustworthiness and determination, employees benefit from a supportive work culture that fosters collaboration and innovation. Located in Belfast, the role provides hybrid working options and ample opportunities for professional growth, allowing you to lead meaningful change while enhancing the lives of those in need.
Contact Details:
MCS Group | Your Specialist Recruitment Consultancy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Omagh
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like MCS Group | Your Specialist Recruitment Consultancy are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to MCS Group | Your Specialist Recruitment Consultancy for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at MCS Group | Your Specialist Recruitment Consultancy as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out MCS Group | Your Specialist Recruitment Consultancy’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at MCS Group | Your Specialist Recruitment Consultancy, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with MCS Group | Your Specialist Recruitment Consultancy's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at MCS Group | Your Specialist Recruitment Consultancy. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at MCS Group | Your Specialist Recruitment Consultancy
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that MCS Group | Your Specialist Recruitment Consultancy uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at MCS Group | Your Specialist Recruitment Consultancy. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
