Marketing & Social Media Executive

We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You\’ll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building. This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions. Key Responsibilities Marketing Strategy & Execution Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print Develop and manage annual marketing calendars for each development in line with lettings cycles Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy Social Media & Content Own all social media channels for the student brand, with a focus on TikTok and Instagram Produce engaging content that showcases student life, events, facilities and local culture Manage content calendars, briefing creators and overseeing community management Brand & Creative Evolve and protect the visual identity and tone of voice across all touchpoints Brief and manage external designers, photographers and videographers Produce collateral including brochures, flyers, posters and email templates Performance & Reporting Monitor performance using HubSpot, GA4 and native platform analytics Report weekly on leads, engagement, traffic and ROI Optimise campaigns and channels based on data and feedback Community Marketing Support on-site teams with resident events, giveaways and referral incentives Develop relationships with student influencers, societies and partners Activate pop-up marketing near university campuses during peak periods What We’re Looking For 2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla Comfortable briefing and managing freelancers and creatives Strong social media and digital marketing experience, with proven results Confident copywriter and visual storyteller Commercially minded with strong understanding of lead generation and conversion Comfortable briefing and managing freelancers and creatives HubSpot and Canva experience preferred A self-starter who thrives on ownership and pace What You’ll Get Competitive salary Support from a wider marketing team and in-house design studio The opportunity to shape the brand and marketing strategy from the ground up A fun, entrepreneurial environment where your ideas matter #J-18808-Ljbffr