At a Glance
- Tasks: Lead and optimise paid media campaigns across social and PPC channels.
- Company: Join MCR Property Group, a leader in the property industry.
- Benefits: Competitive salary, professional growth opportunities, and a dynamic work environment.
- Other info: Collaborate with a small, dynamic team in our Manchester office.
- Why this job: Make a real impact on digital marketing strategies and campaigns.
- Qualifications: 5+ years in digital marketing with a focus on paid media.
MCR Property Group is a leading company in the property industry, dedicated to delivering exceptional service and innovative solutions for our clients. We are seeking a highly skilled Digital Marketing Manager to lead and optimise our paid media campaigns across social and PPC channels, while driving our broader digital marketing strategy to the next level.
The Digital Marketing Manager will play a pivotal role in shaping, executing, and optimising MCR’s paid media strategy while managing broader digital marketing initiatives. This includes planning and running paid campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn, while monitoring performance, analysing results, and maximising ROI. The role is based in-house in our Manchester office, providing the opportunity to work closely with the marketing team and wider business to deliver high-impact campaigns.
The ideal candidate will have proven experience in paid media, strong analytical skills, and the ability to create compelling campaigns that drive leads and brand awareness. You will report directly to the Marketing Director and work as part of a small, dynamic marketing team.
- Plan, execute, and optimise paid campaigns across social media (Facebook, Instagram, LinkedIn, TikTok, etc.) and PPC channels (Google Ads, Bing Ads).
- Monitor, analyse, and report on paid media performance, providing insights and recommendations to maximise ROI.
- Conduct A/B testing and experiment with ad creative, targeting, and bidding strategies to improve campaign effectiveness.
- Manage advertising budgets efficiently, ensuring optimal spend and performance.
Digital Marketing Strategy & Execution:
- Develop and implement digital marketing strategies aligned with business objectives.
- Analyse overall digital marketing performance using analytics tools and identify areas for improvement.
Content & Creative Development:
- Oversee the creation of high-quality digital content to support campaigns, including ad copy, graphics, videos, and landing pages.
- Ensure messaging is consistent across all digital platforms and aligns with brand voice.
Website & Technology Management:
- Work with the web development team to optimise website performance, landing pages, and user experience for paid campaigns.
- Identify new tools and technologies to enhance marketing effectiveness.
Analyse campaign data to produce actionable insights and reports for the Marketing Director.
- Generate market and performance reports to guide strategic decision-making.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum 5 years of experience in digital marketing, with at least 2 years focused on paid media (social and PPC).
- Proven track record of planning and optimising paid campaigns with measurable ROI.
- Experience with A/B testing, conversion rate optimisation, and lead generation campaigns.
- Solid understanding of SEO, content marketing, and broader digital marketing channels.
- Excellent project management, communication, and collaboration skills.
Competitive salary and benefits package.
- Opportunities for professional growth and development.
- The chance to work with a leading company in the property industry and make a measurable impact on our digital marketing success.
Sales/marketing manager - Leidinggevende in Manchester employer: MCR Property Group
MCR Property Group is an excellent employer, offering a vibrant work culture in the heart of Manchester where creativity and collaboration thrive. With competitive pay, generous annual leave, and access to gym facilities, we prioritise employee well-being and growth, making it a rewarding place for chefs to develop their culinary skills while contributing to a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MCR Property Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MCR Property Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MCR Property Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MCR Property Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales/marketing manager - Leidinggevende in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MCR Property Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MCR Property Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MCR Property Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MCR Property Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MCR Property Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MCR Property Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
