Group Sales Manager - Flow Student in Manchester

Flow Student is entering a key phase of growth, with increasing focus on aligning sales delivery and revenue strategy with operational excellence and long-term brand development. To support this next stage, we are seeking a highly experienced and commercially driven Group Sales Manager to lead and control the sales strategy across the Flow Student portfolio. This is a senior leadership position with responsibility for setting direction, driving performance through front-line teams, and ensuring that sales activity is fully integrated with both operations and marketing.

As Group Sales Manager, you will take full ownership of the sales strategy for Flow Student, overseeing the full lifecycle from annual planning and forecasting through to execution, monitoring, and performance management across both on-site and central sales teams. This role carries significant influence within the business and requires a balance of strategic leadership and hands-on operational delivery.

Working closely with the Head of Operations and senior stakeholders across marketing, on-site operations, and central support functions, you will ensure that the sales strategy directly supports occupancy targets, income growth, and overall asset performance. A core element of the role will be translating high-level commercial objectives into clear, actionable sales plans, embedding these plans with front-line teams, and establishing robust reporting, controls, and performance frameworks to track progress and drive continuous improvement.

You will play a key role in shaping how Flow Student goes to market, partnering closely with the internal marketing team to align campaigns, messaging, and demand generation activity with sales execution. This will ensure a consistent, joined-up approach that maximises conversion and enhances brand visibility across all channels.

In this position, you will lead, own, and deliver the group-wide sales strategy for Flow Student, ensuring it is aligned with business objectives, operational capacity, and portfolio growth plans. You will take full accountability for occupancy performance, sales pacing, and revenue delivery across the student accommodation portfolio. This includes developing and implementing annual and seasonal sales plans, setting clear targets, providing pricing input, defining channel strategies, and driving conversion optimisation throughout the sales funnel.

A key part of your remit will be providing clear and credible leadership to front-line sales and on-site teams, ensuring consistent execution of the sales strategy across all locations. You will establish and maintain standards, processes, and controls for sales activity, including lead management, follow-up, conversion, offers, and contracting, ensuring best practice is embedded and performance is measured effectively.

Beyond internal delivery, you will contribute to broader operational, brand, and growth discussions, helping shape the commercial direction of the platform. You will also build strong relationships with key stakeholders to raise the Flow Student profile across partner networks and will own and manage relationships with international agencies, driving incremental sales through effective product management and strong commercial oversight.

As the successful candidate, you will bring proven senior sales leadership experience within purpose-built student accommodation, residential, hospitality, or a comparable consumer-led sector. You will have a demonstrable track record of owning and delivering sales strategy at portfolio or group level and will be commercially astute, with a clear understanding of how sales performance links directly to operational delivery and asset value.

You will be experienced in leading, influencing, and driving performance through front-line and on-site teams, and highly analytical, with confidence in owning forecasts, targets, reporting, and performance reviews at senior level. Comfort working cross-functionally, particularly with marketing and operations, is essential, as is the ability to operate effectively in a fast-paced, growth-focused environment. You will be a credible and authoritative leader, able to set direction, challenge constructively, and embed high standards across the business.

In return, Flow Student offers the opportunity to play a senior leadership role in shaping and delivering the sales strategy for a growing student accommodation platform. You will work closely with the Head of Operations and the internal marketing team, with genuine influence over performance and decision-making. The role provides the chance to build and embed best-in-class sales frameworks across a national portfolio, supported by a competitive salary in the region of £70,000 to £80,000 plus bonus, aligned to responsibility and impact. Strong long-term progression opportunities are available as the platform continues to scale.