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- Tasks: Lead the marketing strategy for a new national student living brand and oversee digital platforms.
- Company: MCR Property Group, a dynamic player in the UK property market.
- Benefits: Competitive salary, strong career progression, and a collaborative work environment.
- Why this job: Shape the future of student living and make a real impact on brand growth.
- Qualifications: Senior-level marketing experience in consumer-led sectors and strong leadership skills.
- Other info: Join a well-resourced team and drive performance in a fast-paced environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Manchester - national travel Permanent
Who are we?
MCR Property Group is one of the UK’s most active and diversified property businesses, operating across residential, commercial and student living sectors. As part of our continued growth, we are preparing to launch a new national student living brand, supported by a new website, refreshed digital platforms and an expanding in‑house marketing function.
Who we are looking for
We are now seeking an experienced and commercially driven Head of Marketing to lead this next phase of growth and shape the long‑term marketing strategy for our student portfolio. As Head of Marketing, you will lead and deliver the marketing strategy for MCR’s student accommodation portfolio, ensuring all activity supports occupancy, performance and long‑term value creation.
You will oversee the launch and ongoing evolution of a new student brand, including the development and management of its website and associated digital platforms. You will drive performance‑led marketing activity across student portals, paid social media, search channels and CRM systems, maintaining a strong focus on return on investment and occupancy targets.
You will take ownership of all digital channels, including websites, email journeys, social media platforms and online content, ensuring consistency, effectiveness and brand alignment. You will develop and deliver brand‑led marketing campaigns that resonate with students, parents and international audiences, strengthening brand awareness and market positioning.
In addition, you will lead public relations, communications and brand storytelling initiatives across both national and local channels. Working closely with on‑site teams and operational stakeholders, you will ensure marketing activity is fully aligned with the student experience and overall asset performance.
You will manage, mentor and grow the student marketing team, including the existing Marketing Executive and a future Marketing Manager, fostering a high‑performing and collaborative environment. You will collaborate closely with MCR’s wider in‑house design and marketing teams to deliver high‑quality creative output and ensure brand consistency across all touchpoints.
You will also provide regular reporting and insight to senior leadership, offering clear visibility on marketing performance, leasing pipeline activity and wider market trends.
About You
You will bring senior‑level marketing experience gained within PBSA, residential, hospitality or a similarly consumer‑led sector. You will have a proven track record of successfully launching or scaling brands, platforms or portfolios. You will demonstrate strong digital and performance marketing expertise, supported by a data‑led and analytical mindset.
You will be commercially focused, with a clear understanding of how marketing activity directly drives occupancy, revenue and asset performance. You will be a confident and capable leader, with experience managing, developing and motivating teams. You will be comfortable working at pace in a growth‑focused environment and able to collaborate effectively across multiple disciplines and senior stakeholder groups.
Why Join MCR Property Group
This is a rare opportunity to play a leading role in launching a new national student brand and digital platform, representing a portfolio of over 4,000 units. You will work within a well‑resourced in‑house marketing and design team, with the ability to shape marketing strategy at a portfolio level and see a direct impact on performance. MCR Property Group offers strong progression opportunities within a growing UK property business, alongside a competitive package aligned with experience and responsibility.
Head of Student Marketing in Liverpool employer: MCR Property Group
Contact Detail:
MCR Property Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Student Marketing in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property and marketing sectors. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially those related to student living or similar sectors. This is your chance to showcase your creativity and results-driven mindset.
✨Tip Number 3
Prepare for interviews by researching MCR Property Group and their new student brand. Understand their values, recent projects, and how you can contribute to their growth. Tailor your responses to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our exciting journey at MCR Property Group.
We think you need these skills to ace Head of Student Marketing in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Student Marketing role. Highlight your experience in launching brands and driving performance-led marketing, as these are key for us at MCR Property Group.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in student marketing or similar sectors, and how you can contribute to our new national brand.
Showcase Your Digital Savvy: Since we’re all about digital platforms, make sure to highlight your expertise in managing websites, social media, and CRM systems. We want to see how you’ve used data to drive marketing success in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at MCR Property Group
✨Know Your Audience
Before the interview, research MCR Property Group and their new student living brand. Understand their target audience, which includes students, parents, and international audiences. Tailor your responses to show how your marketing strategies can resonate with these groups.
✨Showcase Your Digital Savvy
Since the role involves overseeing digital channels, be prepared to discuss your experience with performance-led marketing across social media, search channels, and CRM systems. Bring examples of successful campaigns you've led that demonstrate your analytical mindset and focus on ROI.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll need to manage and mentor a team. Share specific instances where you've successfully developed and motivated teams in previous roles. Highlight your collaborative approach and how you align marketing activities with overall business goals.
✨Prepare for Strategic Discussions
Expect questions about long-term marketing strategies and brand positioning. Be ready to discuss how you would approach launching and evolving a new student brand. Think about how you can leverage data insights to drive occupancy and revenue, and be prepared to share your vision.