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- Tasks: Lead trade marketing initiatives to boost brand visibility and retail sales.
- Company: Mco Beauty is a dynamic beauty brand focused on innovative retail strategies.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and growth.
- Why this job: Join a passionate team driving impactful marketing in the beauty industry.
- Qualifications: 4+ years in trade marketing, preferably in beauty or FMCG sectors.
- Other info: Work closely with major retailers like Superdrug and Kruidvat.
The predicted salary is between 36000 - 60000 £ per year.
Mco Beauty is seeking a Trade Marketing Manager to drive retail execution, shopper engagement, and trade marketing initiatives for MCoBeauty across the UK. This role will focus on maximising brand visibility, in-store activation, and retailer partnerships to drive conversion at the point of sale. The ideal candidate has experience in trade marketing, shopper insights, and retail strategy, particularly within the beauty or FMCG sectors.
Key Activities and Responsibilities
- Trade Marketing Strategy & Execution: Develop and implement trade marketing plans to support retail sales and brand growth. Lead execution of in-store activations, POS displays, and promotional campaigns with key retailers. Collaborate with sales teams to ensure trade strategies align with commercial objectives. Manage retail media plans and shopper marketing budgets, ensuring effective ROI.
- Retailer & Stakeholder Collaboration: Build strong relationships with retailers (e.g., Superdrug, Kruidvat) to drive in-store brand presence. Work closely with internal teams (marketing, sales, eCommerce) to align trade marketing strategies. Partner with retail buyers and category managers to develop joint marketing initiatives.
- Shopper Insights & Data Analysis: Analyse shopper behaviour, category trends, and retail sales data to inform strategies. Monitor trade marketing performance and recommend optimisations based on key metrics. Work with finance and analytics teams to measure ROI on trade spend.
- POS & Promotional Planning: Develop compelling point-of-sale (POS) materials to enhance brand visibility. Plan and execute seasonal promotions, in-store sampling, and experiential activations. Ensure all retail marketing assets align with MCoBeauty’s brand guidelines.
Skills & Experience
- 4+ years in trade marketing, shopper marketing, or retail marketing, ideally in beauty, FMCG, or consumer goods.
- Strong understanding of retail environments, shopper behaviour, and category management.
- Experience managing trade budgets, retail activations, and POS development.
- Strong analytical skills with experience in shopper insights and data-driven decision-making.
- Excellent communication and relationship management skills for working with retailers and internal teams.
Key Behaviours
- Commercially Minded: Strong business acumen with a focus on driving retail sales.
- Results-Driven: Proven ability to develop and execute impactful trade marketing plans.
- Collaborative: Works effectively across teams and with external partners.
- Data-Led Decision Making: Uses insights and analytics to optimise trade strategies.
- Creative & Brand-Oriented: Ensures retail execution aligns with brand identity.
Trade Marketing Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with MCoBeauty's brand identity and values. Understanding their unique selling points will help you tailor your approach when discussing how you can enhance their retail execution and shopper engagement.
✨Tip Number 2
Network within the beauty and FMCG sectors. Attend industry events or webinars to connect with professionals who may have insights into MCoBeauty's operations or culture, which can give you an edge during interviews.
✨Tip Number 3
Prepare specific examples of successful trade marketing initiatives you've led in the past. Be ready to discuss how these experiences can translate into driving brand visibility and sales for MCoBeauty.
✨Tip Number 4
Stay updated on current trends in shopper behaviour and retail strategies within the beauty sector. Being knowledgeable about the latest market insights will demonstrate your commitment and expertise during discussions with the hiring team.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, shopper insights, and retail strategy. Use specific examples from your past roles that demonstrate your ability to drive retail execution and brand visibility.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty or FMCG sectors. Discuss how your skills align with MCoBeauty's goals, particularly in developing trade marketing plans and collaborating with retailers.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to inform trade marketing strategies. Mention any experience you have with measuring ROI on trade spend and optimising campaigns based on performance metrics.
Highlight Collaboration Experience: Since the role requires strong collaboration with internal teams and retailers, include examples of successful partnerships you've built in previous positions. This will demonstrate your ability to work effectively across teams and with external partners.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Trade Marketing Experience
Be prepared to discuss your previous roles in trade marketing, especially within the beauty or FMCG sectors. Highlight specific campaigns you've executed and the results achieved, as this will demonstrate your capability to drive retail execution and brand visibility.
✨Understand Retailer Relationships
Research the key retailers mentioned in the job description, such as Superdrug and Kruidvat. Be ready to talk about how you would build strong relationships with these retailers and any past experiences you have in collaborating with retail partners.
✨Emphasise Data-Driven Decision Making
Prepare examples of how you've used shopper insights and data analysis to inform your marketing strategies. Discuss specific metrics you've monitored and how you've optimised trade marketing performance based on these insights.
✨Demonstrate Creativity in POS Development
Think about innovative point-of-sale materials or promotional campaigns you've developed in the past. Be ready to share your creative process and how you ensured that these materials aligned with brand guidelines while enhancing visibility.
