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- Tasks: Drive retail execution and shopper engagement for MCoBeauty across the UK.
- Company: MCoBeauty is a dynamic beauty brand focused on innovation and retail success.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and growth.
- Why this job: Join a passionate team making an impact in the beauty industry with exciting campaigns.
- Qualifications: 4+ years in trade marketing, ideally within beauty or FMCG sectors.
- Other info: Strong analytical skills and creativity are essential for this role.
The predicted salary is between 36000 - 60000 £ per year.
Mco Beauty is seeking a Trade Marketing Manager to drive retail execution, shopper engagement, and trade marketing initiatives for MCoBeauty across the UK. This role will focus on maximising brand visibility, in-store activation, and retailer partnerships to drive conversion at the point of sale. The ideal candidate has experience in trade marketing, shopper insights, and retail strategy, particularly within the beauty or FMCG sectors.
Key Activities and Responsibilities
- Trade Marketing Strategy & Execution: Develop and implement trade marketing plans to support retail sales and brand growth. Lead execution of in-store activations, POS displays, and promotional campaigns with key retailers. Collaborate with sales teams to ensure trade strategies align with commercial objectives. Manage retail media plans and shopper marketing budgets, ensuring effective ROI.
- Retailer & Stakeholder Collaboration: Build strong relationships with retailers (e.g., Superdrug, Kruidvat) to drive in-store brand presence. Work closely with internal teams (marketing, sales, eCommerce) to align trade marketing strategies. Partner with retail buyers and category managers to develop joint marketing initiatives.
- Shopper Insights & Data Analysis: Analyse shopper behaviour, category trends, and retail sales data to inform strategies. Monitor trade marketing performance and recommend optimisations based on key metrics. Work with finance and analytics teams to measure ROI on trade spend.
- POS & Promotional Planning: Develop compelling point-of-sale (POS) materials to enhance brand visibility. Plan and execute seasonal promotions, in-store sampling, and experiential activations. Ensure all retail marketing assets align with MCoBeauty’s brand guidelines.
Skills & Experience
- 4+ years in trade marketing, shopper marketing, or retail marketing, ideally in beauty, FMCG, or consumer goods.
- Strong understanding of retail environments, shopper behaviour, and category management.
- Experience managing trade budgets, retail activations, and POS development.
- Strong analytical skills with experience in shopper insights and data-driven decision-making.
- Excellent communication and relationship management skills for working with retailers and internal teams.
Key Behaviours
- Commercially Minded – Strong business acumen with a focus on driving retail sales.
- Results-Driven – Proven ability to develop and execute impactful trade marketing plans.
- Collaborative – Works effectively across teams and with external partners.
- Data-Led Decision Making – Uses insights and analytics to optimise trade strategies.
- Creative & Brand-Oriented – Ensures retail execution aligns with brand identity.
Trade Marketing Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network with professionals in the beauty and FMCG sectors. Attend industry events, trade shows, or webinars to connect with potential colleagues and retailers. Building relationships can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with MCoBeauty's current marketing strategies and campaigns. Understanding their brand identity and recent initiatives will help you tailor your approach and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Stay updated on the latest trends in retail marketing and shopper behaviour, especially within the beauty sector. This knowledge will not only enhance your discussions but also show that you're proactive and informed about the industry.
✨Tip Number 4
Prepare to discuss specific examples of successful trade marketing initiatives you've led in the past. Highlight your analytical skills by showcasing how you've used data to drive decisions and improve ROI on marketing spend.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, shopper insights, and retail strategy. Use specific examples from your past roles that demonstrate your ability to drive retail execution and brand visibility.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty or FMCG sectors. Discuss how your skills align with MCoBeauty's goals and mention any successful campaigns you've led that relate to the role.
Highlight Analytical Skills: Emphasise your analytical skills in your application. Provide examples of how you've used data to inform trade marketing strategies and measure ROI on trade spend, as this is crucial for the role.
Showcase Collaboration Experience: Demonstrate your ability to work collaboratively with internal teams and external partners. Include examples of how you've built relationships with retailers and aligned trade marketing strategies with commercial objectives.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Trade Marketing Experience
Be prepared to discuss your previous roles in trade marketing, especially within the beauty or FMCG sectors. Highlight specific campaigns you've executed and the results achieved, as this will demonstrate your capability to drive retail execution and brand visibility.
✨Understand Retailer Relationships
Research the key retailers mentioned in the job description, such as Superdrug and Kruidvat. Be ready to talk about how you would build and maintain strong relationships with these retailers to enhance in-store brand presence.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data analysis to inform trade marketing strategies in the past. Bring examples of how you've monitored performance metrics and optimised campaigns based on shopper insights and sales data.
✨Align with Company Values
Familiarise yourself with MCoBeauty's brand identity and values. During the interview, express how your approach to trade marketing aligns with their focus on creativity and collaboration, ensuring that your strategies resonate with their brand ethos.
