Social Media Manager

Please note that Jessica Bate at Consumer Exec is the exclusive recruitment partner for this role. All CVs and enquiries will be directed to her.

MCoBeauty is on the hunt for a talented and passionate Social Media and Content Manager to lead our social media strategy in the UK. This is an exciting opportunity to drive the launch of Australia’s fastest-growing beauty brand into a new market, building a vibrant and engaged online community that embodies MCoBeauty\’s commitment to accessible, trend-focused cosmetics.

You will spearhead our UK social media presence, focusing on engaging content creation, community building, and impactful campaigns, while aligning with MCoBeauty\’s global brand vision. This role demands creativity, commercial acumen, and a strong understanding of the UK beauty landscape, and requires strong knowledge of digital media platforms and web analytics, The ideal candidate is an avid social media consumer, who is in has experience working in Sprinklr or other similar owned social reporting platforms. This role demands a high degree of collaboration with a variety of stakeholders.

Key Activities and Responsibilities

Strategy Development

• Own the UK market handles, develop and execute a robust social media growth strategy, leveraging insights and trends to increase brand exposure, engagement, and audience reach across platforms Instagram, TikTok predominantly but also expanding to YouTube, Snap etc as relevant.
• Defining the core brand pillars for content; learning and iterating to define strong performing content and themes while always reflecting MCoBeauty\’s brand tone and values.
• Plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.

Content Development

• Brief and curate engaging, platform-specific content (text, images, videos) for key social channels, including Instagram, TikTok, and emerging platforms.
• Collaborate with in-house and external creative teams to produce visually compelling and trend-focused content.
• Oversight

Campaign Execution

• Lead UK-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones.
• Collaborate with the global marketing team to ensure campaigns are aligned with overarching objectives while resonating with the UK audience.

Partnerships

• Collaborate with retailer social channels + themes to build broad-reaching campaigns.
• Collaborate with brands and partners alongside opportunities with our other marketing channels to create broad-reaching impactful and disruptive social coverage.

Community Management

• Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity.
• Monitor and manage sentiment, ensuring a positive and consistent brand presence.
• Cultivate and engage MCoBeauty\’s UK online community, responding to comments, messages, and customer inquiries promptly.

Analytics & Insights

• Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights.
• Use analytics to refine strategies, optimize content, and identify growth opportunities in the UK market.

Trend Monitoring & Innovation

• Stay ahead of UK beauty and social media trends, identifying opportunities to position MCoBeauty as a leader in the market.
• Research competitors and audience preferences to inform strategy and content.
• Experiment with innovative social media features and emerging platforms to drive engagement and brand awareness.

Skills & Experience

• Proven experience (5+ years) in social media management, preferably in the cosmetics sector or broader beauty.
• A deep understanding of the UK beauty market, including consumer behaviour and key industry trends.
• Experience managing influencer collaborations and partnerships in the UK.
• Strong analytical skills with experience using social media analytics tools
• Creative thinker with exceptional communication and storytelling skills.
• Ability to thrive in a fast-paced, results-driven environment

Key Behaviours

• Proactive & Results-Driven – Takes initiative and thrives in a fast-paced, high-growth environment.
• Strong Relationship Builder – Develops authentic, long-term partnerships with influencers.
• Commercially Minded – Understands ROI and how influencer marketing drives revenue.
• Creative & Trend-Savvy – Passionate about beauty, digital trends, and innovative social marketing.
• Analytical & Strategic Thinker – Uses data to make informed decisions and continuously improve performance.
• Adaptable & Agile – Can pivot strategies quickly in response to market trends and performance insights.