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- Tasks: Lead MCoBeauty's social media strategy, creating engaging content and building a vibrant online community.
- Company: MCoBeauty is Australia's fastest-growing beauty brand, focused on accessible, trend-driven cosmetics.
- Benefits: Enjoy a creative role with opportunities for collaboration and innovation in a fast-paced environment.
- Why this job: Join a dynamic team to shape the UK beauty landscape and connect with influencers and consumers.
- Qualifications: 5+ years in social media management, preferably in cosmetics, with strong analytical and creative skills.
- Other info: Work closely with global teams and stay ahead of beauty trends to drive impactful campaigns.
The predicted salary is between 36000 - 60000 £ per year.
MCoBeauty is on the hunt for a talented and passionate Social Media and Content Manager to lead our social media strategy in the UK. This is an exciting opportunity to drive the launch of Australia’s fastest-growing beauty brand into a new market, building a vibrant and engaged online community that embodies MCoBeauty's commitment to accessible, trend-focused cosmetics.
You will spearhead our UK social media presence, focusing on engaging content creation, community building, and impactful campaigns, while aligning with MCoBeauty's global brand vision. This role demands creativity, commercial acumen, and a strong understanding of the UK beauty landscape, and requires strong knowledge of digital media platforms and web analytics. The ideal candidate is an avid social media consumer, who has experience working in Sprinklr or other similar owned social reporting platforms. This role demands a high degree of collaboration with a variety of stakeholders.
Key Activities and Responsibilities- Strategy Development
- Own the UK market handles, develop and execute a robust social media growth strategy, leveraging insights and trends to increase brand exposure, engagement, and audience reach across platforms Instagram, TikTok predominantly but also expanding to YouTube, Snap etc as relevant.
- Defining the core brand pillars for content; learning and iterating to define strong performing content and themes while always reflecting MCoBeauty's brand tone and values.
- Plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.
- Content Development
- Brief and curate engaging, platform-specific content (text, images, videos) for key social channels, including Instagram, TikTok, and emerging platforms.
- Collaborate with in-house and external creative teams to produce visually compelling and trend-focused content.
- Campaign Execution
- Lead UK-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones.
- Collaborate with the global marketing team to ensure campaigns are aligned with overarching objectives while resonating with the UK audience.
- Partnerships
- Collaborate with retailer social channels + themes to build broad-reaching campaigns.
- Collaborate with brands and partners alongside opportunities with our other marketing channels to create broad-reaching impactful and disruptive social coverage.
- Community Management
- Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity.
- Monitor and manage sentiment, ensuring a positive and consistent brand presence.
- Cultivate and engage MCoBeauty's UK online community, responding to comments, messages, and customer inquiries promptly.
- Analytics & Insights
- Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights.
- Use analytics to refine strategies, optimize content, and identify growth opportunities in the UK market.
- Trend Monitoring & Innovation
- Stay ahead of UK beauty and social media trends, identifying opportunities to position MCoBeauty as a leader in the market.
- Research competitors and audience preferences to inform strategy and content.
- Experiment with innovative social media features and emerging platforms to drive engagement and brand awareness.
- Proven experience (5+ years) in social media management, preferably in the cosmetics sector or broader beauty.
- A deep understanding of the UK beauty market, including consumer behaviour and key industry trends.
- Experience managing influencer collaborations and partnerships in the UK.
- Strong analytical skills with experience using social media analytics tools.
- Creative thinker with exceptional communication and storytelling skills.
- Ability to thrive in a fast-paced, results-driven environment.
- Proactive & Results-Driven – Takes initiative and thrives in a fast-paced, high-growth environment.
- Strong Relationship Builder – Develops authentic, long-term partnerships with influencers.
- Commercially Minded – Understands ROI and how influencer marketing drives revenue.
- Creative & Trend-Savvy – Passionate about beauty, digital trends, and innovative social marketing.
- Analytical & Strategic Thinker – Uses data to make informed decisions and continuously improve performance.
- Adaptable & Agile – Can pivot strategies quickly in response to market trends and performance insights.
Social Media Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with MCoBeauty's brand values and current social media presence. Understanding their tone and style will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Engage with beauty influencers and creators on platforms like Instagram and TikTok. Building relationships in advance can demonstrate your proactive approach and understanding of community management, which is crucial for this role.
✨Tip Number 3
Stay updated on the latest trends in the UK beauty market and social media landscape. Being able to discuss recent developments or successful campaigns during interviews will showcase your passion and knowledge.
✨Tip Number 4
Prepare to discuss your experience with analytics tools like Sprinklr. Highlight specific examples of how you've used data to drive social media strategies and improve engagement, as this is a key requirement for the role.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly within the beauty sector. Emphasise your familiarity with platforms like Instagram and TikTok, and any experience you have with tools like Sprinklr.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for beauty and social media. Discuss how your skills align with MCoBeauty's goals and mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Creativity: Include examples of your previous work, such as links to social media accounts you've managed or campaigns you've executed. Highlight your ability to create engaging content that resonates with audiences.
Research MCoBeauty: Familiarise yourself with MCoBeauty's brand values, products, and current social media presence. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and content strategies that demonstrate your ability to think outside the box. Bring examples of your work that highlight your unique style and how it aligns with MCoBeauty's brand values.
✨Know the UK Beauty Landscape
Familiarise yourself with current trends in the UK beauty market. Be ready to discuss how these trends can influence MCoBeauty's social media strategy. Showing that you understand consumer behaviour and industry dynamics will set you apart from other candidates.
✨Prepare for Analytics Questions
Since the role requires strong analytical skills, be prepared to talk about how you've used social media analytics tools in the past. Discuss specific metrics you've tracked and how you've used data to refine strategies and improve performance.
✨Demonstrate Collaboration Skills
This role involves working with various stakeholders, so be ready to share examples of successful collaborations. Highlight your experience in managing influencer partnerships and how you've built relationships that drive brand awareness and engagement.
