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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost traffic, engagement, and sales for MCoBeauty.
- Company: Join MCoBeauty, a dynamic beauty brand expanding in London, focused on innovation and growth.
- Benefits: Enjoy a vibrant work culture, potential for remote work, and opportunities for professional development.
- Why this job: Be part of a fast-paced team driving impactful marketing campaigns in the beauty industry.
- Qualifications: 5+ years in digital marketing with expertise in Google Analytics, Shopify, and CRM platforms.
- Other info: Work closely with creative teams and external partners to enhance brand presence.
The predicted salary is between 43200 - 72000 £ per year.
MCoBeauty is hiring in their newly formed London office. They are looking for a Digital Marketing Manager who is responsible for leading performance marketing, digital strategy, and customer acquisition for MCoBeauty across the UK & EU. The role drives traffic, engagement, and sales through paid media, CRM, and digital campaigns, ensuring seamless brand experience and commercial success.
Key Activities and Responsibilities
- Performance Marketing
- Develop and execute performance marketing strategies across social, search (SEM), email, and affiliates.
- Optimise digital campaigns to drive traffic, conversion, and ROI.
- Oversee end-to-end campaign execution and performance reporting.
- Manage digital marketing budgets, ensuring alignment with ROAS targets.
- Digital Strategy & Management
- Ensure a seamless customer journey across all digital touchpoints.
- Lead weekly sales reporting & performance analysis to refine strategy.
- Work cross-functionally to align digital and retail marketing efforts.
- Stay ahead of industry trends, emerging platforms, and best practices.
- eCRM & Customer
- Implement customer acquisition & retention strategies to enhance loyalty.
- Execute and optimise email marketing campaigns (Klaviyo or similar).
- Analyse customer behaviour to improve segmentation and engagement.
- Reporting & Insights
- Provide weekly and monthly performance reports, analysing key trends.
- Recommend data-driven optimisation strategies for continuous improvement.
- Internal & External Collaboration
- Work closely with eCommerce, retail, and creative teams to align strategies.
- Manage relationships with external agencies, web developers, and platform partners.
Skills and Experience
- ~5+ years' experience in digital marketing, eCommerce, or performance marketing, ideally in retail or beauty.
- ~ Expertise in Google Analytics, Shopify, Meta Ads, TikTok, and SEM.
- ~ Experience with CRM platforms (e.g., Klaviyo) and A/B testing.
- ~ Strong analytical skills with a data-driven mindset.
- ~ Ability to work in a fast-paced, high-growth environment.
Sales/marketing manager - Leidinggevende employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Familiarise yourself with MCoBeauty's brand and their digital presence. Understanding their current marketing strategies and customer engagement will help you tailor your approach during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the beauty and retail sectors, especially those who have experience in digital marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Stay updated on the latest trends in performance marketing and digital strategy. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your passion for the field and your proactive approach to learning.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous roles. Highlighting your achievements in driving traffic, conversion rates, and ROI will show that you have the analytical skills and data-driven mindset that MCoBeauty is looking for.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, eCommerce, and performance marketing. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of MCoBeauty's brand. Mention specific achievements in performance marketing that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with tools like Google Analytics and CRM platforms. Provide examples of how you've used data to drive marketing strategies and improve performance.
Highlight Collaboration Experience: Mention any experience you have working cross-functionally with teams such as eCommerce, retail, or creative. This will show that you can effectively manage relationships and align strategies across different departments.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in performance marketing and eCommerce. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready with examples of how you've used data to drive decisions. Discuss your familiarity with Google Analytics and any other relevant tools, and be prepared to explain how you've optimised campaigns based on insights.
✨Understand the Brand and Market Trends
Research MCoBeauty and its position in the beauty market. Be aware of current trends in digital marketing and how they apply to the beauty industry. This will show your genuine interest in the role and the company.
✨Prepare for Collaboration Questions
The role involves working closely with various teams. Think of examples where you've successfully collaborated with others, whether in eCommerce, creative, or external agencies. Highlight your communication skills and ability to align strategies across departments.
