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- Tasks: Lead MCoBeauty's marketing strategy and execute impactful campaigns in the UK.
- Company: Join VidaCorp, Australia's largest independent health and beauty powerhouse.
- Benefits: Competitive salary, bonus, pension, and a supportive team culture.
- Why this job: Shape the future of global health and beauty while driving your own success.
- Qualifications: Experience in marketing within FMCG or beauty brands, with strong UK market knowledge.
- Other info: Opportunities for global career growth across various divisions.
The predicted salary is between 50000 - 65000 £ per year.
VidaCorp is seeking an experienced Marketing Manager to lead MCoBeauty's marketing strategy and deliver commercially driven, high-impact campaigns.
About VidaCorp
Join Australia’s largest independent health, wellness, and beauty powerhouse. Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands. VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally. As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp’s ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets. Be part of our exciting growth journey and shape the future of global health, wellness, and beauty.
About the role
VidaCorp is seeking a Marketing Manager to lead the planning and execution of MCoBeauty’s marketing strategy in the UK. This role owns local market marketing delivery, translating global brand strategy into campaigns and activations that resonate with UK consumers while supporting key retail partners and commercial objectives. Working closely with European and global teams, the Marketing Manager will drive brand awareness, consumer engagement, and sell-through across retail, digital, social, influencer, and earned channels. This is a hands-on, commercially focused role suited to a marketer who thrives in fast-paced environments, is comfortable working cross-functionally, and enjoys building brands at scale in a highly competitive retail landscape. The role will be based in London.
Role & Responsibilities
- Develop and execute the annual marketing plan for the UK, aligned to European and global brand strategy.
- Own UK consumer insights, competitor analysis, and market trends to inform marketing priorities.
- Translate global campaigns into locally relevant UK marketing initiatives.
- Lead end-to-end execution of product launches, brand campaigns, and seasonal activity.
- Coordinate timelines, assets, and delivery across retail, digital, social, influencer, and earned channels.
- Partner closely with Sales and Shopper Marketing to support retail activation, POS, and in-store execution.
- Collaborate directly with retail partners to support Joint Business Plans and retail marketing initiatives.
- Ensure marketing activity aligns with retailer calendars, promotional windows, and commercial objectives.
- Work cross-functionally with Social, Influencer, PR, eCommerce, Supply Chain, and Finance teams to ensure aligned execution.
- Manage creative, media, PR, and production agencies to deliver against briefs, timelines, and budgets.
- Track campaign performance, budgets, and KPIs, providing regular reporting and actionable insights to senior stakeholders.
- Optimise marketing activity based on performance data, learnings, and market insights.
Experience & Qualifications
- Proven experience in marketing roles within FMCG, beauty, or consumer brands.
- Experience managing a local market or country remit, ideally within the UK.
- Strong understanding of the UK beauty, retail, and consumer landscape.
- Experience working with major UK retailers and delivering effective shopper marketing activation.
- Proven ability to deliver integrated marketing campaigns across multiple channels.
- Commercial mindset with strong planning, prioritisation, and execution capability.
- Experience working in matrixed or international organisations.
- Confident managing agencies and external partners.
- Clear, structured communicator with strong stakeholder management skills.
- Degree in Marketing, Business, or a related discipline.
Salary & Perks
- Competitive salary, bonus, pension.
- Values-driven business fostering a supportive and friendly team culture.
- The ability to work autonomously, empowering you to drive your own success.
- Opportunities to grow your career globally across all divisions within DBG Health, including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
Marketing Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, projects, and achievements. This gives you a chance to stand out and demonstrate your creativity and impact.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand values and recent campaigns, so you can discuss how your experience aligns with their goals. Tailor your answers to show you're the perfect fit for MCoBeauty!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at VidaCorp and contributing to our exciting growth journey.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and beauty, and showcase any successful campaigns you've led. We want to see how you can bring your unique flair to MCoBeauty!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the beauty industry and how your skills align with our mission at VidaCorp. Let us know what excites you about this opportunity!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and examples to demonstrate how you've driven brand awareness and consumer engagement. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at VidaCorp!
How to prepare for a job interview at MCoBeauty
✨Know Your Market
Before the interview, dive deep into the UK beauty and retail landscape. Understand current trends, key competitors, and what makes MCoBeauty stand out. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight how you translated brand strategies into impactful local initiatives, especially in fast-paced environments. This will illustrate your ability to deliver results that align with VidaCorp's goals.
✨Collaborative Spirit
Emphasise your experience working cross-functionally with teams like Sales, PR, and eCommerce. Share stories that showcase your ability to collaborate effectively and drive brand awareness through integrated marketing efforts. This is crucial for a role that requires coordination across various channels.
✨Data-Driven Mindset
Be ready to discuss how you've used data to optimise marketing activities in previous roles. Talk about how you tracked campaign performance and made adjustments based on insights. This will demonstrate your commercial mindset and commitment to achieving measurable results.