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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost traffic, engagement, and sales for MCoBeauty.
- Company: MCoBeauty is a dynamic beauty brand expanding its presence in London.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and collaboration.
- Why this job: Join a fast-paced team making waves in the beauty industry with innovative digital strategies.
- Qualifications: 5+ years in digital marketing, expertise in analytics, and a passion for beauty.
- Other info: Work closely with creative teams and external partners to drive success.
The predicted salary is between 43200 - 72000 £ per year.
MCoBeauty is hiring in their newly formed London office. They are looking for a Digital Marketing Manager who is responsible for leading performance marketing, digital strategy, and customer acquisition for MCoBeauty across the UK & EU. The role drives traffic, engagement, and sales through paid media, CRM, and digital campaigns, ensuring seamless brand experience and commercial success.
Key Activities and Responsibilities
- Performance Marketing
- Develop and execute performance marketing strategies across social, search (SEM), email, and affiliates.
- Optimise digital campaigns to drive traffic, conversion, and ROI.
- Oversee end-to-end campaign execution and performance reporting.
- Manage digital marketing budgets, ensuring alignment with ROAS targets.
- Digital Strategy & Management
- Ensure a seamless customer journey across all digital touchpoints.
- Lead weekly sales reporting & performance analysis to refine strategy.
- Work cross-functionally to align digital and retail marketing efforts.
- Stay ahead of industry trends, emerging platforms, and best practices.
- eCRM & Customer
- Implement customer acquisition & retention strategies to enhance loyalty.
- Execute and optimise email marketing campaigns (Klaviyo or similar).
- Analyse customer behaviour to improve segmentation and engagement.
- Reporting & Insights
- Provide weekly and monthly performance reports, analysing key trends.
- Recommend data-driven optimisation strategies for continuous improvement.
- Internal & External Collaboration
- Work closely with eCommerce, retail, and creative teams to align strategies.
- Manage relationships with external agencies, web developers, and platform partners.
Skills and Experience
- ~5+ years' experience in digital marketing, eCommerce, or performance marketing, ideally in retail or beauty.
- ~ Expertise in Google Analytics, Shopify, Meta Ads, TikTok, and SEM.
- ~ Experience with CRM platforms (e.g., Klaviyo) and A/B testing.
- ~ Strong analytical skills with a data-driven mindset.
- ~ Ability to work in a fast-paced, high-growth environment.
Digital Regional Marketing Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Regional Marketing Manager
✨Tip Number 1
Familiarise yourself with MCoBeauty's brand and their current digital marketing strategies. Understanding their unique selling points and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your expertise in performance marketing by preparing case studies or examples of successful campaigns you've managed. Be ready to discuss how you optimised these campaigns for better ROI, as this is a key responsibility of the role.
✨Tip Number 3
Network with professionals in the beauty and retail sectors, especially those who have experience in digital marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, particularly in eCommerce and beauty. Being knowledgeable about emerging platforms and best practices will demonstrate your commitment to continuous improvement and innovation.
We think you need these skills to ace Digital Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, performance marketing, and eCommerce. Use keywords from the job description to demonstrate that you meet the specific requirements of the Digital Regional Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of MCoBeauty's brand. Mention specific strategies you've implemented in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and CRM platforms, as well as any successful campaigns you've managed that resulted in measurable outcomes.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally by detailing past experiences where you've collaborated with eCommerce, retail, or creative teams. This will show that you can effectively manage relationships and align strategies across different departments.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in performance marketing and eCommerce. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to drive decisions in past roles. Bring examples of reports you've created or insights you've derived from analytics tools like Google Analytics.
✨Familiarise Yourself with Industry Trends
Stay updated on the latest trends in digital marketing, particularly in the beauty and retail sectors. Being able to discuss recent developments or emerging platforms will show your passion and commitment to the industry.
✨Prepare for Cross-Functional Collaboration Questions
As the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with others in previous positions. Highlight your communication skills and ability to align different marketing efforts.
