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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost traffic, engagement, and sales for MCoBeauty.
- Company: MCoBeauty is a dynamic beauty brand expanding its presence in London.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and collaboration.
- Why this job: Join a fast-paced team making waves in the beauty industry with innovative campaigns.
- Qualifications: 5+ years in digital marketing, expertise in analytics, and a passion for beauty.
- Other info: Work closely with creative teams and external partners to drive success.
The predicted salary is between 43200 - 72000 £ per year.
MCoBeauty is hiring in their newly formed London office. They are looking for a Digital Marketing Manager who is responsible for leading performance marketing, digital strategy, and customer acquisition for MCoBeauty across the UK & EU. The role drives traffic, engagement, and sales through paid media, CRM, and digital campaigns, ensuring a seamless brand experience and commercial success.
Key Activities and Responsibilities
- Performance Marketing
- Develop and execute performance marketing strategies across social, search (SEM), email, and affiliates.
- Optimise digital campaigns to drive traffic, conversion, and ROI.
- Oversee end-to-end campaign execution and performance reporting.
- Manage digital marketing budgets, ensuring alignment with ROAS targets.
- Ensure a seamless customer journey across all digital touchpoints.
- Lead weekly sales reporting and performance analysis to refine strategy.
- Work cross-functionally to align digital and retail marketing efforts.
- Stay ahead of industry trends, emerging platforms, and best practices.
- eCRM & Customer
- Implement customer acquisition and retention strategies to enhance loyalty.
- Execute and optimise email marketing campaigns (Klaviyo or similar).
- Analyse customer behaviour to improve segmentation and engagement.
- Reporting & Insights
- Provide weekly and monthly performance reports, analysing key trends.
- Recommend data-driven optimisation strategies for continuous improvement.
- Internal & External Collaboration
- Work closely with eCommerce, retail, and creative teams to align strategies.
- Manage relationships with external agencies, web developers, and platform partners.
Skills and Experience
- 5+ years' experience in digital marketing, eCommerce, or performance marketing, ideally in retail or beauty.
- Expertise in Google Analytics, Shopify, Meta Ads, TikTok, and SEM.
- Experience with CRM platforms (e.g., Klaviyo) and A/B testing.
- Strong analytical skills with a data-driven mindset.
- Ability to work in a fast-paced, high-growth environment.
Digital Marketing Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the beauty and retail sectors. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in performance marketing. Attend industry events or join online forums to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised these campaigns for better performance and ROI during your interview.
✨Tip Number 4
Research MCoBeauty's current digital presence and identify areas for improvement. Prepare some thoughtful suggestions on how you could enhance their digital marketing strategies, which will impress them during the interview process.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in performance marketing and eCommerce. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of MCoBeauty's brand. Mention specific strategies you would implement to drive traffic and engagement.
Showcase Analytical Skills: In your application, provide examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Google Analytics and CRM platforms to demonstrate your analytical capabilities.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally. Mention any previous experiences where you collaborated with eCommerce, retail, or creative teams to achieve marketing goals.
How to prepare for a job interview at MCoBeauty
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in performance marketing and eCommerce. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come prepared with examples of how you've used data to drive decisions. Discuss your experience with tools like Google Analytics and how you've optimised campaigns based on insights.
✨Familiarise Yourself with MCoBeauty
Research MCoBeauty's brand, products, and current marketing strategies. Understanding their position in the beauty industry will help you tailor your responses and show genuine interest in the company.
✨Prepare for Collaboration Questions
The role involves working cross-functionally, so be ready to discuss your experience collaborating with different teams. Think of examples where you successfully aligned marketing efforts with eCommerce or creative teams.
