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- Tasks: Lead MCoBeauty's brand presence through influencer partnerships, PR, and events in the UK.
- Company: MCoBeauty is one of Australia’s fastest-growing beauty brands, expanding across Europe.
- Benefits: Enjoy a dynamic work environment, career growth opportunities, and a supportive team culture.
- Why this job: Make a real impact in a creative role that drives cultural relevance and brand love.
- Qualifications: 2+ years in influencer or brand marketing, strong agency management, and excellent relationship-building skills.
- Other info: Join a values-driven company committed to inclusivity and personal development.
The predicted salary is between 42000 - 84000 ÂŁ per year.
Join to apply for the Brand Manager role at MCoBeauty
Join to apply for the Brand Manager role at MCoBeauty
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As MCoBeauty continues its expansion across Europe, VidaCorp is seeking a dynamic and strategic Brand Manager (Earned) to lead the brand’s presence across influencer partnerships, PR, events, and earned media in the UK market. This role is at the forefront of building brand love and cultural relevance, driving impactful exposure that engages our target audiences and strengthens MCoBeauty’s position as one of Australia’s fastest-growing beauty brands.
While PR is an element of the role, the focus extends well beyond media relations — encompassing modern marketing approaches, high-impact influencer activations, creative event concepts, and close collaboration with agencies to deliver campaigns that generate buzz and conversation both online and offline.
Working closely with the marketing, social, and commercial teams, this role will own the earned strategy for MCoBeauty in the UK, ensuring it integrates seamlessly with paid, owned, and retail activity for maximum impact.
The role will be based in London.
Role & Responsibilities:
- Develop and execute the earned media and influencer strategy for the UK market, aligned with global brand objectives.
- Build and maintain strong relationships with key influencers, creators, industry tastemakers, and media contacts.
- Manage external PR and influencer agencies, ensuring output is on-brand, high-quality, and strategically aligned.
- Plan and deliver impactful events, product launches, and experiential activations that generate coverage, content, and audience engagement.
- Collaborate with the content and social teams to amplify earned activity across brand channels.
- Monitor cultural trends and identify opportunities for the brand to participate in relevant conversations and moments.
- Track, analyse, and report on the performance of earned activities, influencer ROI, and event success metrics.
- Manage product seeding and gifting programs to drive organic buzz and content creation.
- Partner with commercial and retail marketing teams to integrate earned activations into retailer campaigns.
Skills & Experience:
- 2+ years’ experience in influencer marketing, brand marketing, or earned media roles within beauty, fashion, lifestyle, or FMCG.
- Strong agency management skills, with experience briefing, guiding, and evaluating creative and PR partners.
- Proven track record of delivering high-impact influencer campaigns and brand events that drive measurable results.
- Deep understanding of influencer ecosystems, social-first marketing, and modern PR tactics.
- Excellent relationship-building skills and a strong network of creators, media, and cultural connectors within the UK market (preferred).
- Highly creative, trend-aware, and able to translate brand strategy into culturally relevant activations.
- Strong project management and budget management skills, comfortable leading multiple initiatives simultaneously.
- Fluent in English; additional European language skills are a plus.
- Willingness to travel for events, meetings, and market visits.
We offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you\’ll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
- A values-driven business fostering a supportive and friendly team culture
- The ability to work autonomously, empowering you to drive your own success
- Opportunities to grow your career globally across all divisions within DBG Health – including Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group, and Axe Health Services – offer exciting prospects for advancing in their expanding markets.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
Seniority level
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Seniority level
Associate
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Personal Care Product Manufacturing
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Brand Manager employer: MCoBeauty
Contact Detail:
MCoBeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network with influencers and creators in the beauty industry. Attend events, engage on social media, and build genuine relationships to enhance your visibility and credibility in the field.
✨Tip Number 2
Stay updated on the latest trends in beauty and lifestyle marketing. Follow industry news, subscribe to relevant publications, and participate in webinars to ensure you can speak knowledgeably about current topics during interviews.
✨Tip Number 3
Showcase your previous successful campaigns and events. Prepare a portfolio that highlights your achievements in influencer marketing and PR, demonstrating your ability to drive measurable results.
✨Tip Number 4
Familiarise yourself with MCoBeauty's brand values and recent campaigns. Tailor your discussions during interviews to reflect how your experience aligns with their goals and how you can contribute to their growth in the UK market.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Manager position at MCoBeauty. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in influencer marketing, brand marketing, or earned media roles. Emphasise any achievements that demonstrate your ability to drive impactful campaigns and build strong relationships with influencers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of modern marketing approaches. Use specific examples from your past experiences to illustrate how you can contribute to MCoBeauty's growth in the UK market.
Showcase Your Creativity: In your application, include examples of creative event concepts or successful influencer activations you've managed. Highlight your ability to translate brand strategy into culturally relevant activations, as this is crucial for the role.
How to prepare for a job interview at MCoBeauty
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research MCoBeauty. Understand their brand values, recent campaigns, and their position in the beauty market. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Influencer Network
As a Brand Manager, building relationships with influencers is key. Be prepared to discuss your existing network and any successful collaborations you've managed. Highlight specific examples of how these relationships have driven engagement and brand awareness.
✨Demonstrate Creative Thinking
MCoBeauty is looking for someone who can think outside the box. Come prepared with innovative ideas for influencer activations or events that align with the brand's objectives. This will show your ability to generate buzz and engage target audiences effectively.
✨Prepare for Cultural Trend Discussions
Stay updated on current cultural trends and how they relate to the beauty industry. Be ready to discuss how MCoBeauty can leverage these trends to enhance its brand presence. This shows your strategic thinking and understanding of the market landscape.