The Merchandise, Licensing & Partnerships (MLP) Manager is responsible for defining and executing McLaren Automotive's global Merchandise, Licensing & Partnerships strategy to strengthen brand equity, enhance client engagement, expand brand desirability and generate sustainable revenue growth.
The role leads the development of merchandise programmes, licensing opportunities and strategic partnerships that align with McLaren's luxury brand positioning and long-term business objectives. The position is accountable for identifying new commercial opportunities, managing partner and licensee relationships, governing brand applications and ensuring successful execution across all markets.
A critical aspect of the role is acting as the primary Automotive point of contact for McLaren Racing across all Merchandise, Licensing & Partnerships activities, creating a collaborative and aligned One McLaren approach. The role will work closely with Racing's Partnerships and Licensing functions to support partner acquisition, commercial development and activation opportunities, ensuring alignment of brand objectives while maximising shared revenue opportunities.
The role serves as the central coordination hub for all MLP activities, steering requirements into the appropriate central, specialist and regional teams to ensure speed of response, governance compliance and flawless execution.
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Merchandise, Licensing & Partnerships Manager in Woking employer: McLaren
At McLaren, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Electrical Integration, you will have the opportunity to lead cutting-edge projects in a fast-paced environment, with access to continuous professional development and growth opportunities. Our commitment to employee well-being and a supportive team atmosphere makes McLaren a truly rewarding place to advance your career in the automotive industry.
