Global Social Media Manager in Surrey

b Overview /b p In this role, you will lead McLaren Automotive’s global social media strategy, shaping a luxury storytelling platform that enhances brand desirability and supports commercial growth. You’ll define channel roles and ensure a cohesive brand experience across regions, collaborating with Brand Marketing, Client Insights and regional teams. You’ll drive editorial planning, creative output, and social-first storytelling to position McLaren among leading luxury brands. Expect to steer growth in awareness, engagement and qualified leads while maintaining high editorial standards. This is a dynamic, global opportunity to influence how a luxury brand speaks online and engages audiences. /p b Pay / Benefits /b ul li Structured career development framework /li li 25 days’ holiday plus bank holidays /li li Enhanced pension scheme /li li Discretionary annual bonus /li li Private medical insurance and health plan /li li Life assurance /li /ul b Responsibilities /b ul li Develop and own the global social media strategy aligned to business, brand and commercial objectives /li li Define roles, audiences and content strategy for all channels with regional support /li li Own global editorial calendar including product launches, racing activity, partnerships and storytelling /li li Champion best-in-class creative and evolving formats for social platforms /li li Develop executive thought leadership programmes across LinkedIn and support senior leaders content /li li Coordinate with Campaigns Manager and media teams for integrated organic and paid social activity /li li Lead influencer, creator and ambassador strategies globally /li li Develop community management principles to strengthen engagement and customer relationships /li li Own social media performance reporting with KPIs on awareness, reach, engagement, growth, leads /li li Lead social listening and cultural intelligence to identify opportunities and reputational risks /li li Collaborate with regional teams for governance and localization, including Chinese platforms /li li Manage external agencies and production partners from scoping to delivery within budget and brand standards /li li Maintain asset libraries with rights, licensing, approvals and publishing records /li li Support Media Communications during issues and crisis on owned social channels /li /ul b Key requirements /b ul li 7+ years experience leading global social media for luxury, premium or performance brands /li li Proven track record building social strategies that boost awareness, engagement and growth /li li Deep expertise in platform-native formats and best practices across major networks /li li Strong understanding of social analytics, performance and optimization /li li Experience managing agencies, creators and production partners /li li Excellent copywriting, editorial judgement and briefing skills /li li Experience supporting executive social media and thought leadership programmes /li /ul ul li Creative and dynamic thinker under pressure /li li Exceptional stakeholder management and communication /li li Commercially minded with luxury brand passion /li li Platform-native content and format expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Threads, Reddit /li li Social listening and cultural intelligence /li li Data-driven insights and KPI translation for senior stakeholders /li /ul