QUALIFICATIONSBachelor's degree in business, marketing or technology field; master's degree in these fields is a plus2+ years of experience with end-to-end campaign management and media planning, preferably in MarTech and/or paid media environments. Flexibility to hire at Associate level (5+ years of experience)Depth of experience in MarTech tools management and/or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; ad products, media planning, reporting and dashboarding)Breadth of knowledge across all areas of marketing and advertising technology (data, analytics, email, website, CRM, paid media etc.) with depth and hands-on experience in at least one area (preferably paid media and/or MarTech)Understanding of customer experience delivery using personalization & automation supported by Marketing Technology (MarTech) stackExperience with digital products, and the ability to work with in-house teams and external agenciesCan prioritize initiatives based on impact/effort in the context of the client's strategy and existing capabilitiesEntrepreneurial spirit, hands-on can-do attitude and a keen interest in proactively developing an important new suite of services and capabilities inside the firmAbility to work collaboratively in a team environment and with people at all levels in an organizationSkills to communicate complex ideas effectively in EnglishWillingness to travelWHO YOU'LL WORK WITHDriving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family. WHAT YOU'LL DOYou will be based in our London office and will be part of our Growth, Marketing & Sales Practice. The practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics, and its mission is to help clients achieve marketing-driven profit growth. You will deliver real impact by helping clients transform their marketing strategy and operations to power growth through digital expertise. In this role you'll support top organizations to leverage digital to deepen their connection with customers and to drive revenue growth quickly. This digital expertise can cut across campaigning, journey optimization, personalization, technology (MarTech/AdTech) and data/measurements. You will work closely with client teams to assess their current capabilities, develop strategic digital sales plans, and implement impactful initiatives that drive growth. This includes designing and executing A/B tests to improve conversion rates and using performance metrics to inform decisions. You will guide clients in defining their vision and delivering execution roadmaps for mar-tech and ad-tech platform implementation, enabling enhanced customer experience through digital marketing strategies and technology. Drawing on your subject matter expertise, you will establish and deliver performance marketing programs that accelerate customer acquisition and maximize customer value across channels. You'll translate client needs into clearly defined use cases, make strategic decisions on an ambitious roadmap, evaluate value and feasibility, and prioritize ROI-driven initiatives such as retail media networks, personalization at scale, privacy-safe growth, and direct-to-consumer activation. Additionally, you will be responsible for gathering and interpreting information, distilling complex data into clear, actionable insights, and presenting recommendations to senior non-technical stakeholders, both verbally and through written materials such as PowerPoint. On a day-to-day basis, you will collaborate with colleagues from around the world as well as outside of the Growth, Marketing & Sales Practice to help leading organizations solve their most complex problems. From day one you will be exposed to senior McKinsey leaders and executive level clients and will also work on projects outside of the digital marketing space.
Digital Marketing and Advertising Expert in London employer: McKinsey & Company
As a Category Manager for Facilities Management, you will join a dynamic and inclusive workplace that values collaboration and innovation. Our commitment to employee growth is reflected in our structured learning programmes and mentorship opportunities, ensuring you can develop your skills while making a meaningful impact on our global operations. With a competitive salary and comprehensive benefits package, we prioritise your well-being and foster a culture of respect and accountability across our diverse team of professionals from over 100 nationalities.
