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- Tasks: Create and manage exciting marketing content across social media, websites, and email campaigns.
- Company: Join McKinlay Kidd, a dynamic employee-owned tour operator in the UK and Ireland.
- Benefits: Enjoy a tax-free bonus scheme and opportunities to explore amazing destinations.
- Why this job: Be part of a creative team that shapes public communications and drives brand success.
- Qualifications: 1-2 years of marketing experience with strong content creation and social media skills.
- Other info: Flexible work environment with a focus on personal growth and continuous improvement.
The predicted salary is between 30000 - 40000 £ per year.
McKinlay Kidd is an employee‑owned tour operator providing tailor‑made holidays across the UK and Ireland. The Marketing & Content Executive will support the Marketing department, ensuring smooth operations during busy periods and managing ongoing marketing activities that drive the public‑facing communications of the business, such as the website, social media posts, and customer journey content.
Responsibilities
- Develop, create, and manage marketing activities across various channels, including the website, social media, and email marketing.
- Collaborate with external support agencies on paid advertising, website support, automated email processes, and brand initiatives.
- Support strategy development across the marketing mix, including PR, events, and digital advertising.
- Work with in‑house Business Analysis to produce regular marketing performance reports to guide future campaigns.
- Manage social media channels (Facebook, Instagram, LinkedIn), create content, and analyze performance.
- Oversee email marketing: weekly campaigns, automated customer journey content, and database management.
- Update and maintain website content and CMS (WordPress), create new pages, and coordinate with web support agency.
- Act as point of contact for journalist database and develop press releases.
- Organize and maintain the marketing budget and manage incoming invoices.
- Support the organisation of trade and brand promotional events.
- Assist the Marketing Manager with strategy development and launch of new holiday products.
- Provide monthly marketing board reports with clear commentary.
- Engage with Sales Team to identify customer trends and inform communication content.
- Ensure accurate and timely loading of information across operational systems and the website.
Qualifications
- 1–2 years of hands‑on marketing experience.
- Experience with databases, digital asset management systems, and email broadcast systems.
- Highly proficient in Excel and other Microsoft Office products.
- Strong content creation skills and social media channel management.
- Experience in website/CMS management – WordPress.
- Strong numeracy and analytical skills.
- Excellent attention to detail.
- Knowledge of GDPR legislation and data hygiene practices.
- Organised, able to multi‑task, plan, and prioritise work.
- Proactive, inquisitive, and committed to continuous improvement.
- Excellent written and spoken communication skills.
- Strong customer‑service orientation and interpersonal skills.
- Understanding of UK & Ireland geography (preferred).
Benefits
- EOT tax‑free bonus scheme when the company performs well financially.
- Opportunities to visit and experience our destinations and products.
Marketing & Content Executive in Birmingham employer: McKinlay Kidd
Contact Detail:
McKinlay Kidd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Content Executive in Birmingham
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, social media campaigns, and any successful projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like McKinlay Kidd, and express your interest in working with them. A well-timed email can make all the difference.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools. Consider taking online courses or attending workshops to boost your skills. This shows employers that you're committed to growth and improvement.
We think you need these skills to ace Marketing & Content Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing & Content Executive role. Highlight your hands-on marketing experience, especially with social media and content creation, to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our mission at McKinlay Kidd. Be genuine and let your personality come through!
Showcase Your Skills: Don’t forget to mention your proficiency in tools like WordPress and Excel. We love seeing candidates who can manage website content and analyse marketing performance, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at McKinlay Kidd
✨Know Your Marketing Basics
Brush up on your marketing fundamentals, especially around digital channels and content creation. Be ready to discuss how you’ve used these skills in past roles, as this will show your practical experience aligns with what they need.
✨Showcase Your Creativity
Prepare examples of your previous work, particularly any campaigns or content you've created. Bring along a portfolio if possible, and be ready to talk about the thought process behind your ideas and how they drove engagement.
✨Understand Their Brand
Do your homework on McKinlay Kidd! Familiarise yourself with their offerings, tone of voice, and recent marketing activities. This will help you tailor your answers and demonstrate genuine interest in the company during the interview.
✨Be Data Savvy
Since the role involves analysing marketing performance, brush up on your analytical skills. Be prepared to discuss how you’ve used data to inform decisions in past roles, and think about how you would approach reporting for their campaigns.