At a Glance
- Tasks: Lead social media strategies and create engaging content across multiple platforms.
- Company: Award-winning PR and marketing agency based in Hampshire.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and results.
- Why this job: Shape impactful campaigns and work with creative minds in a dynamic environment.
- Qualifications: 4+ years in social media management with strong creative and organisational skills.
The predicted salary is between 40000 - 50000 € per year.
Location: A mix of office-based (Ringwood, Hampshire – 3 days p/w) and WFH (2 days p/w)
Job Type: Full-time, Permanent
We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. Located in Ringwood, on the Hampshire/Dorset border, we are relentless in the pursuit of results for our clients - devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale.
We have an excellent opportunity for a strategic, confident and creative Account Director, with a specialism in social media, to join the team.
Role overview
The successful candidate will be a real all-rounder who can think big and still deliver on the detail. You’ll be a self-starter and able to run your own accounts with bags of drive, energy and commitment. Your day-to-day role will cover all social media channels, including paid and organic. An understanding of social media’s impact on GEO AI would be beneficial. You’ll be confident at presenting strategic plans to clients and experienced in managing several accounts at a time. We need someone with an eye for detail who can see campaigns through from start to finish. You’ll be given a lot of responsibility and will be able to shape the role as you progress.
Social media management:
- Strategic planning – paid and organic
- Understanding and continually developing social media KPIs, reporting and tracking methodologies – benchmarking and ROI
- Building and developing audiences
- Developing creative and engaging multimedia content
- Managing the day-to-day handling of all social media channels, such as LinkedIn, YouTube, Facebook, Instagram and TikTok
- Setting up, managing and in-depth reporting on paid programmes
- Monitoring channels and in-depth and detailed reporting
- Audience engagement planning
- Competitor tracking and insights
- Social media asset design skills and editing would be beneficial
- Able to represent the agency at client and new business meetings - taking briefs, developing them and then confidently presenting back fully costed-up/budgeted strategic programmes
- Understanding and use social media expertise to the benefit of clients
- Creative storytelling across a wide variety of channels
- Identify and form relationships with key sector influencers globally
- Develop and maintain excellent relationships with clients
- Working closely with the wider team to help deliver fully integrated campaigns that are creatively excellent
- Understanding clients’ marketplaces and applying that thinking to cutting edge, results-driven campaigns
- Identifying new business opportunities – both organic and new
- An understanding of GEO AI would be beneficial including social media impact such as LI
Qualifications
- In-depth understanding of social media and how this fits into wider digital and marketing disciplines
- At least four years’ specialist experience in social media (including social media management)
- Excellent technical social media skills and understanding
- Expertise of using and delivering social media campaigns for clients
- Creative skills for contributing new and innovative ideas
- Excellent team working and collaboration skills
- Strong organisational skills, with the capacity to prioritise and work across multiple accounts
Personal skills
- Great team player
- Client likeability and trust
- Strong attention to detail
- Adaptability and flexibility
- Ability to work under pressure and to tight deadlines
Social Media Account Director in Hampshire employer: McKenna Townsend
As a multi-award winning PR, marketing and social media agency based in the picturesque Ringwood, Hampshire, we pride ourselves on fostering a dynamic and collaborative work culture that encourages creativity and innovation. Our employees enjoy a flexible working arrangement, with three days in the office and two days working from home, alongside ample opportunities for professional growth and development within a supportive team environment. Join us to make a meaningful impact on diverse campaigns while enjoying the unique charm of our location and the vibrant community around us.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Account Director in Hampshire
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your social media skills! Create a personal brand that reflects your expertise. Share your insights, engage with others, and showcase your creativity. This not only builds your portfolio but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your past campaigns and how you’ve driven results. Use specific examples to demonstrate your strategic thinking and creativity – this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your social media expertise and how you can contribute to our success.
We think you need these skills to ace Social Media Account Director in Hampshire
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Social Media Account Director role. Highlight your experience in social media management and any relevant campaigns you've worked on. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for social media and how you can bring value to our team. Don’t forget to mention specific examples of your past successes in managing social media accounts.
Show Off Your Creativity:As a creative agency, we love seeing innovative ideas! If you have any unique social media campaigns or content pieces you've created, include them in your application. This will help us see your creative flair and strategic thinking.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important details about the role!
How to prepare for a job interview at McKenna Townsend
✨Know Your Social Media Inside Out
Make sure you brush up on the latest trends and tools in social media management. Be ready to discuss how you've successfully managed campaigns across various platforms like LinkedIn, Instagram, and TikTok. Show them you’re not just familiar with the channels but can also leverage them creatively for client success.
✨Prepare Your Strategic Mindset
Since the role requires strategic planning, come prepared with examples of how you've developed and executed social media strategies in the past. Think about KPIs you've set, how you tracked ROI, and any creative storytelling techniques you used to engage audiences.
✨Showcase Your Client Management Skills
Be ready to talk about your experience in managing multiple accounts and how you build relationships with clients. Highlight specific instances where you’ve taken briefs, developed them into actionable plans, and presented them confidently. This will demonstrate your ability to handle the responsibilities of the role.
✨Demonstrate Your Creative Flair
Bring along some examples of multimedia content you've created or campaigns you've worked on. Whether it’s graphics, videos, or innovative ideas, showing your creative side will help you stand out. Remember, they’re looking for someone who can think big while paying attention to detail!
