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- Tasks: Lead and optimize high-performing paid search strategies across multiple markets.
- Company: Join a cutting-edge cryptocurrency firm making waves in fintech and i-gaming.
- Benefits: Relocate to vibrant Singapore or Hong Kong, with competitive salary and growth opportunities.
- Why this job: Be at the forefront of digital marketing in a fast-paced, innovative industry.
- Qualifications: 8+ years in paid search marketing, especially in high-growth sectors like crypto or fintech.
- Other info: Manage multimillion-dollar budgets and mentor a team of specialists.
The predicted salary is between 72000 - 108000 £ per year.
1 day ago Be among the first 25 applicants
We are partnered with a cryptocurrency firm who are looking for an experienced Paid Search Director.
We need someone who is willing to relocate to either Singapore or Hong Kong .
The individual in charge will be responsible for developing and executing high-performing paid search strategies across multiple markets. You will lead a team of specialists, manage large budgets, and optimize campaigns to maximize ROI.
This role is ideal for a strategic thinker with a deep understanding of the fintech, crypto, or i-gaming sectors.
Key Responsibilities
- Develop and execute a comprehensive paid search strategy to drive user acquisition and engagement.
- Manage and optimize large-scale PPC campaigns across Google Ads, Bing, and other search platforms.
- Leverage data analytics and performance insights to optimize bids, ad copy, landing pages, and conversion rates.
- Stay ahead of industry trends, algorithm updates, and competitor strategies to ensure maximum campaign effectiveness.
- Work closely with cross-functional teams , including product, analytics, and creative, to align paid search efforts with broader marketing initiatives.
- Own budget management, forecasting, and reporting on key performance metrics.
- Lead and mentor a team of paid search specialists , fostering a culture of innovation and excellence.
Key Requirements
- 8+ years of experience in paid search marketing , with a strong focus on high-growth industries like fintech, crypto, or e-gaming.
- Proven track record of managing multimillion-dollar budgets and delivering measurable results.
- Deep expertise in Google Ads, Bing Ads, and paid search automation tools .
- Strong analytical mindset with proficiency in Google Analytics, Looker, or other data platforms .
- Experience with conversion rate optimization (CRO) and A/B testing .
- Knowledge of regulatory considerations in digital advertising within crypto, fintech, or gaming is a plus.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
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Paid Search Director employer: MCG Talent
Contact Detail:
MCG Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Director
✨Tip Number 1
Make sure to showcase your experience in managing large budgets and delivering measurable results. Highlight specific campaigns where you optimized ROI, as this will resonate with the hiring team.
✨Tip Number 2
Stay updated on the latest trends in the fintech and crypto sectors. Being able to discuss recent developments or changes in regulations during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 3
Prepare to discuss your leadership style and how you've mentored teams in the past. This role requires leading a team of specialists, so showcasing your ability to foster innovation and excellence is key.
✨Tip Number 4
Familiarize yourself with the specific tools and platforms mentioned in the job description, like Google Ads and Bing Ads. Being able to speak confidently about your experience with these tools will set you apart from other candidates.
We think you need these skills to ace Paid Search Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in paid search marketing, especially in high-growth industries like fintech, crypto, or e-gaming. Use specific metrics to showcase your success in managing multimillion-dollar budgets and delivering measurable results.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic thinking and ability to develop comprehensive paid search strategies. Mention your familiarity with Google Ads, Bing Ads, and any relevant automation tools, as well as your experience with conversion rate optimization and A/B testing.
Showcase Leadership Skills: Highlight your experience in leading and mentoring teams of paid search specialists. Discuss how you foster a culture of innovation and excellence within your team, and provide examples of successful collaborations with cross-functional teams.
Demonstrate Industry Knowledge: Convey your understanding of industry trends, algorithm updates, and regulatory considerations in digital advertising within the crypto, fintech, or gaming sectors. This will show that you are not only experienced but also proactive in staying ahead of the curve.
How to prepare for a job interview at MCG Talent
✨Showcase Your Strategic Thinking
As a Paid Search Director, you'll need to demonstrate your ability to develop and execute comprehensive paid search strategies. Prepare examples of past campaigns where your strategic thinking led to significant user acquisition and engagement.
✨Highlight Your Budget Management Skills
Since managing multimillion-dollar budgets is crucial for this role, be ready to discuss your experience with budget management. Share specific instances where you optimized spending to maximize ROI and the results you achieved.
✨Demonstrate Analytical Proficiency
Your analytical mindset will be key in this position. Be prepared to talk about how you've leveraged data analytics and performance insights in previous roles. Discuss tools like Google Analytics or Looker that you've used to optimize campaigns.
✨Stay Updated on Industry Trends
The fintech and crypto sectors are constantly evolving. Show your knowledge of current industry trends, algorithm updates, and competitor strategies. This will demonstrate your commitment to staying ahead in the field and ensuring campaign effectiveness.
