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- Tasks: Lead a dynamic team to create and execute innovative CRM strategies in the crypto/blockchain space.
- Company: Join a leading firm at the forefront of the crypto/blockchain revolution.
- Benefits: Enjoy a full-time role with opportunities for professional growth and collaboration.
- Why this job: Make a real impact in user engagement and loyalty while working in a fast-paced, cutting-edge industry.
- Qualifications: 8+ years in CRM/digital marketing with strong leadership experience; familiarity with AI is a plus.
- Other info: Apply now or reach out via email to explore this exciting opportunity!
The predicted salary is between 48000 - 84000 £ per year.
Direct message the job poster from MCG Talent
Client Executive at MCG Talent | Hiring Talent in Marketing, Digital and Creative across APAC
MCG Talent has partnered with a leading firm within the crypto/blockchain space to identify an experienced CRM Director to spearhead their GTM strategies across UK, US and Canada to maximise user engagement and loyalty.
Key Responsibilities
- Lead and mentor a high-performing team of CRM professionals, fostering a culture of collaboration, accountability, and continuous improvement. Guide your team to achieve ambitious goals while cultivating their professional growth.
- Establish and execute comprehensive and automated lifecycle CRM strategies that effectively guide customers through their pre- and post-purchase journeys at scale.
- Develop customer journey frameworks and maps to inform lifecycle strategies, ensuring alignment across product, marketing, legal, and customer service departments.
- Design and implement user growth strategies that optimize conversion and retention funnels, enhancing both the quality and quantity of user loyalty and conversions.
- Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion.
- Oversee the optimization of multi-channel CRM campaigns to drive business impact and align with organizational objectives.
Who We Are Looking For
- 8+ years experience in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience and a proven track record of developing and implementing successful strategies that drive revenue and retention growth.
- Strong leadership and hands-on management capabilities, with experience in building and developing high-performing teams in a dynamic, fast-paced environment.
- Familiarity with the latest CRM trends and technologies; experience with AI technology is a plus. Proficiency in CRM software, Business Intelligence tools, Customer Data Platforms (CDP), SQL, ETL processes, Python, and data modeling are advantageous.
- Excellent communication and presentation skills, capable of conveying complex ideas and strategies effectively to senior leadership and cross-functional teams.
Apply NOW or email me at
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Finance, and Consulting
Industries
Financial Services, Marketing Services, and Business Consulting and Services
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CRM Director | Crypto/Blockchain employer: MCG Talent
Contact Detail:
MCG Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Director | Crypto/Blockchain
✨Tip Number 1
Make sure to showcase your leadership experience prominently. Highlight specific examples where you've successfully led a team in CRM or digital marketing, especially in fast-paced environments like crypto or blockchain.
✨Tip Number 2
Familiarize yourself with the latest trends in CRM and AI technologies. Being able to discuss how these can be applied to enhance user engagement will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your experience with multi-channel campaigns. Be ready to share specific metrics or outcomes that demonstrate your ability to drive business impact through effective CRM strategies.
✨Tip Number 4
Network within the crypto and blockchain community. Engaging with professionals in this space can provide insights and connections that may help you during the interview process.
We think you need these skills to ace CRM Director | Crypto/Blockchain
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Director position. Familiarize yourself with the crypto/blockchain industry and how CRM strategies can be applied within this context.
Tailor Your CV: Customize your CV to highlight your relevant experience in CRM, digital marketing, and team leadership. Emphasize your achievements in developing successful strategies that drive revenue and retention growth, particularly in fast-paced environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the crypto/blockchain space and your vision for enhancing user engagement and loyalty. Mention specific examples of how you've led teams and implemented effective CRM strategies in the past.
Highlight Technical Skills: Make sure to include your proficiency in CRM software, Business Intelligence tools, and any relevant programming languages like SQL or Python. This will demonstrate your technical capabilities and readiness to leverage data for strategic decision-making.
How to prepare for a job interview at MCG Talent
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles in CRM and how you've successfully built and mentored high-performing teams. Highlight specific examples where your guidance led to measurable improvements in user engagement or retention.
✨Demonstrate Your Strategic Thinking
Illustrate your ability to develop and execute comprehensive CRM strategies. Discuss how you've aligned these strategies with cross-functional teams, such as marketing and customer service, to enhance the customer journey.
✨Familiarize Yourself with Current Trends
Stay updated on the latest CRM trends and technologies, especially in the crypto/blockchain space. Be ready to discuss how you can leverage AI technology and other innovations to optimize user growth and retention.
✨Prepare for Technical Questions
Since proficiency in CRM software, SQL, and data modeling is crucial, be ready to answer technical questions. You might be asked to explain how you've used these tools to drive business impact in your previous roles.
