Senior Brand Manager - Delivery & Digital Value

McDonald's is the largest family restaurant in the world, serving approximately 69 million customers across 36,000 restaurants a day; in more than 100 countries. The UK & Ireland market is one of the most successful entities across the wider business, serving on average 4 million people a day. It has operated in the UK since 1974 and the business is growing continuously with more than 1,400 restaurants and over 177,000 employees. McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training. McDonald’s buys ingredients from over 17,500 British and Irish farmers and spends over £1.1 billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland. McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever! We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald’s means thinking big every day and preparing for a career that can have impact around the world.

Hybrid Working
This role is based in our East Finchley office working 3 days in the office and 2 days remotely.

Job Description
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value - two of the most exciting and fast‑growing areas of our business. This is a high‑impact role at the heart of our award‑winning Customer Experience Marketing team, where you’ll shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.

What You’ll Be Doing:

• You’ll be the strategic and creative lead for McDelivery and Digital Value, turning insight into powerful brand campaigns that drive relevance, frequency and customer engagement.
• Working closely with our agencies, cross‑functional partners and global teams, you’ll bring big ideas to life across TV, digital, social and large‑scale brand platforms.
• You’ll take ownership of:

• Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
• Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
• Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
• Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
• Managing campaign timelines, budgets and approvals to ensure smooth delivery.
• Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
• Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
• Coaching and developing one direct report, helping them grow and deliver their best work.

What You’ll Bring:
We’re looking for a creative, strategic marketer with a passion for brand building and a strong track record of delivering standout campaigns. You’ll thrive here if you have:

• 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
• Proven experience leading end‑to‑end TTL campaigns with creative excellence.
• A strong understanding of cross‑channel marketing, especially digital and social.
• The ability to turn insight into simple, compelling creative briefs.
• Experience working with and challenging agencies to deliver their best work.
• Excellent communication skills and the confidence to influence senior stakeholders.
• Strong organisational skills and the ability to manage multiple projects at pace.
• Line management experience (or clear readiness to step into people leadership).
• A collaborative, positive approach and a passion for developing others.
• A commitment to diversity, inclusion and representing the communities we serve.

Additional Information
Company Vision and Culture…
Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company. McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all. Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

• Serve: We put our customers and our people first.
• Inclusion: We open our doors to everyone.
• Integrity: We do the right thing.
• Community: We are good neighbours.

At McDonald’s we are People from all Walks of Life... People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength. We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play. We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.