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For Companies At a Glance
- Tasks: Lead creative development and brand strategy for McDelivery and Digital Value campaigns.
- Company: Join one of the UK's most loved brands in a dynamic marketing team.
- Benefits: Competitive salary, career growth, and the chance to influence major campaigns.
- Other info: Collaborative environment focused on diversity and developing talent.
- Why this job: Shape national campaigns and make a real impact on brand direction.
- Qualifications: 5+ years in brand marketing with strong campaign leadership skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Department Overview
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value within the award‑winning Customer Experience Marketing team. This role will shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.
Duties
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
Consultant, Delivery in London employer: McDonald's
Contact Detail:
McDonald's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant, Delivery in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their brand strategy. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace Consultant, Delivery in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to brand marketing. We want to see how you can bring fresh ideas to the table.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially in fast-paced environments like food or retail. We love seeing how your background aligns with our needs, so don’t hold back on those key achievements!
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points for your skills and experiences to make it easy for us to see why you’re a great fit.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at McDonald's
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding McDelivery and Digital Value will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of TTL campaigns you've led, focusing on your role in the creative development process. Highlight how you translated customer insights into successful strategies that drove performance.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with various teams in the past. Share examples of how you’ve partnered with agencies and internal stakeholders to ensure seamless campaign delivery.
✨Emphasise Your Leadership Skills
If you have line management experience, talk about how you've coached and developed team members. If not, express your readiness to step into a leadership role and your passion for helping others grow.