Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the future of McDonald's digital customer experience through Loyalty, Partnerships & CRM.
- Company: Join a fast-paced, customer-focused team at McDonald's.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape meaningful customer journeys and drive impactful marketing strategies.
- Qualifications: Proven leadership in marketing, CRM, and partnership development.
- Other info: Collaborate with top-tier professionals and make a real difference in customer engagement.
The predicted salary is between 43200 - 72000 £ per year.
McDonald’s is a fast‑moving, customer‑obsessed business serving millions of guests across every daypart. As more of our customers choose to engage with us digitally, expectations for our Loyalty programme, app experience and personalised communications continue to rise. We’re looking for a Head of Loyalty, Partnerships & CRM to shape the future of our digital customer experience — delivering meaningful value through our Loyalty programme, digital partnerships, app ecosystem and targeted CRM communications.
In this pivotal leadership role, you’ll use data‑driven insights to grow and optimise our Loyalty proposition, enhance our partnerships offering and elevate how we communicate with known customers. You’ll lead the strategy and marketing support for Loyalty, CRM and social media, while building our digital partnership strategy from the ground up. You’ll work cross‑functionally across the business, partnering closely with agencies, Franchisees, Global McDonald’s teams and senior leaders to create customer‑led plans that deliver value for our guests and commercial return for our business.
What You’ll Be Doing
As a senior member of the Customer Experience Team, you’ll help deliver seamless, personalised customer journeys across every touchpoint. You’ll lead a team of high‑performing professionals and will collaborate with key stakeholders across the organisation. Your responsibilities include:
- Leading the development and monitoring of the Loyalty business case with Business Insights.
- Building the annual CRM communications plan, including segmentation, message calendars and always‑on strategies.
- Developing a digital partnerships strategy — identifying potential partners, creating business cases and delivering integrated activation plans.
- Partnering with creative, digital and media agencies to deliver 360° campaigns across CRM and broader customer communications.
- Working closely with Global CX and Product teams to assess innovation, set market priorities and ensure local integration.
- Engaging with the Senior Leadership Team and Franchisee governing bodies to present and secure approval for business cases and strategic plans.
- Contributing to the Marketing Leadership Team by shaping culture, improving processes and driving engagement across the wider function.
- Collaborating with internal partners including Brand & Campaign Marketing, Menu Marketing, CBI, Finance and Franchisees.
Head of Marketing – Loyalty, Partnerships & CRM employer: McDonald’s
Contact Detail:
McDonald’s Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing – Loyalty, Partnerships & CRM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in marketing, CRM, and partnerships. This is your chance to demonstrate how you can add value to McDonald's digital customer experience.
✨Tip Number 3
Prepare for interviews by researching McDonald's current loyalty programmes and digital strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to enhancing customer journeys.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the team at McDonald's and ready to make an impact.
We think you need these skills to ace Head of Marketing – Loyalty, Partnerships & CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing – Loyalty, Partnerships & CRM. Highlight your experience with loyalty programmes and digital partnerships, and don’t forget to sprinkle in some data-driven achievements that show how you’ve made a difference in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about enhancing customer experiences and how your vision aligns with our goals at McDonald’s. Be sure to mention specific strategies you’d implement to elevate our Loyalty programme.
Showcase Your Leadership Skills: As a senior member of the team, we want to see your leadership style. Share examples of how you’ve led teams to success, collaborated with cross-functional partners, and driven engagement. This will help us understand how you’ll fit into our culture and lead your team effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at McDonald’s
✨Know Your Numbers
As the Head of Marketing for Loyalty, Partnerships & CRM, you'll need to demonstrate a strong grasp of data-driven insights. Brush up on key metrics related to customer engagement and loyalty programmes. Be ready to discuss how you've used data in past roles to drive marketing strategies.
✨Showcase Your Leadership Skills
This role involves leading a high-performing team, so be prepared to share examples of your leadership style. Talk about how you've motivated teams, managed cross-functional projects, and collaborated with various stakeholders to achieve common goals.
✨Understand the Digital Landscape
With a focus on digital partnerships and app experiences, it's crucial to stay updated on the latest trends in digital marketing. Familiarise yourself with successful loyalty programmes and CRM strategies from other brands, and be ready to discuss how you can apply these insights at McDonald's.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential challenges in developing a loyalty programme or launching a new partnership, and prepare structured responses that highlight your strategic thinking and adaptability.