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For Companies At a Glance
- Tasks: Lead creative development and brand strategy for McDelivery and Digital Value campaigns.
- Company: Join one of the UK’s most loved brands in a dynamic marketing team.
- Benefits: Competitive salary, career growth, and the chance to shape national campaigns.
- Other info: Collaborative culture focused on diversity, inclusion, and personal development.
- Why this job: Make a real impact with your creativity and strategic thinking in a fast-paced environment.
- Qualifications: 5+ years in brand marketing with experience in leading TTL campaigns.
The predicted salary is between 60000 - 80000 £ per year.
Department Overview
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value within the award‑winning Customer Experience Marketing team. This role will shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to one of the UK’s most loved brands.
Duties
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
Consultant, Delivery employer: McDonald's
Contact Detail:
McDonald's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant, Delivery
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to showcase your knowledge about their brand and how you can contribute to their success. Practice common interview questions and have your own ready to ask!
✨Tip Number 3
Showcase your creativity! Bring a portfolio or examples of your past work to interviews. We believe that demonstrating your ability to develop compelling campaigns will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Consultant, Delivery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Consultant, Delivery role. Highlight your experience in brand marketing and any relevant campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your experience with cross-channel marketing and working with agencies.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to lead successful campaigns. Numbers and results speak volumes, so let us know how you've made an impact in your previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent we’re considering!
How to prepare for a job interview at McDonald's
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding McDelivery and Digital Value will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of TTL campaigns you've led, focusing on your role in the creative development process. Highlight how you translated customer insights into compelling briefs and the impact these campaigns had on brand performance.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with various teams, like Operations and Technology, to ensure seamless campaign delivery. Share examples that showcase your ability to manage timelines and budgets effectively.
✨Emphasise Your Leadership Skills
Since this role involves coaching a direct report, prepare to talk about your leadership style. Share experiences where you've developed others and fostered a positive, collaborative environment.