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- Tasks: Lead creative development and brand strategy for McDelivery and Digital Value.
- Company: Join a dynamic team at one of the UK's most loved brands.
- Benefits: Competitive salary, career growth, and a chance to influence major campaigns.
- Other info: Collaborative culture focused on diversity and inclusion.
- Why this job: Shape national campaigns and make a real impact in a fast-paced environment.
- Qualifications: 5+ years in brand marketing with a knack for creative excellence.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value, two of the most exciting and fast‑growing areas of our business. In this high‑impact role at the heart of our award‑winning Customer Experience Marketing team, you’ll shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to the UK’s most loved brands.
Duties
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
Consultant, Delivery in London employer: McDonald's Corporation
Contact Detail:
McDonald's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant, Delivery in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. Remember, it’s all about showcasing how you can contribute to their success!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your responses. The more comfortable you are speaking about your experience, the more confident you'll come across in the real deal.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that dream job!
We think you need these skills to ace Consultant, Delivery in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Consultant, Delivery role. Highlight your relevant experience in brand marketing and campaign management, and don’t forget to showcase your creative thinking skills!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to lead successful campaigns. Use metrics where possible to show how your contributions made a difference.
Be Authentic: Let your personality shine through in your application. We want to see who you are beyond your qualifications, so don’t hesitate to share your passion for brand marketing and your collaborative spirit.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at McDonald's Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding McDelivery and Digital Value will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of TTL campaigns you've led, focusing on your role in the creative development and execution. Highlight metrics that demonstrate your impact, as this will resonate well with the interviewers.
✨Master the Art of Insight Translation
Be ready to discuss how you've turned customer insights into compelling creative briefs. Think of a few examples where your insights led to successful campaigns, and be prepared to explain your thought process.
✨Demonstrate Your Leadership Skills
Since the role involves coaching a direct report, come prepared to share your approach to leadership. Discuss how you've developed others in the past and how you plan to foster growth within the team at McDelivery.