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- Tasks: Lead creative development and brand strategy for McDelivery and Digital Value.
- Company: Join a dynamic team at one of the UK's most loved brands.
- Benefits: Competitive salary, career growth, and a chance to shape national campaigns.
- Other info: Collaborative culture focused on diversity and inclusion.
- Why this job: Make a real impact on exciting projects in a fast-paced environment.
- Qualifications: 5+ years in brand marketing with strong campaign leadership skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We’re looking for a Senior Brand Manager to lead the creative development and brand strategy for McDelivery and Digital Value, two of the most exciting and fast‑growing areas of our business. In this high‑impact role at the heart of our award‑winning Customer Experience Marketing team, you’ll shape national campaigns, influence long‑term brand direction, and bring fresh creative thinking to the UK’s most loved brands.
Duties
- Developing 12–36 month brand and campaign strategies for McDelivery and Digital Value.
- Leading the creation of best‑in‑class TTL campaigns, from insight and brief through to creative development, production and launch.
- Translating customer insight into simple, inspiring creative direction.
- Partnering with agencies to deliver high‑quality creative work that elevates the brand and drives performance.
- Working cross‑functionally with Operations, Technology, Value, and Global teams to ensure campaigns land seamlessly across the system.
- Managing campaign timelines, budgets and approvals to ensure smooth delivery.
- Embedding test‑and‑learn thinking and post‑campaign evaluation into future planning.
- Acting as a senior representative in key internal forums, influencing stakeholders across the UK&I system.
- Coaching and developing one direct report, helping them grow and deliver their best work.
Qualifications
- 5+ years’ experience in brand marketing, ideally within food, FMCG, retail grocery, QSR or another fast‑paced consumer category.
- Proven experience leading end‑to‑end TTL campaigns with creative excellence.
- A strong understanding of cross‑channel marketing, especially digital and social.
- The ability to turn insight into simple, compelling creative briefs.
- Experience working with and challenging agencies to deliver their best work.
- Excellent communication skills and the confidence to influence senior stakeholders.
- Strong organisational skills and the ability to manage multiple projects at pace.
- Line management experience (or clear readiness to step into people leadership).
- A collaborative, positive approach and a passion for developing others.
- A commitment to diversity, inclusion and representing the communities we serve.
Consultant, Delivery employer: McDonald's Corporation
Contact Detail:
McDonald's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant, Delivery
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. We love seeing candidates take this extra step.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Let’s get you that job!
We think you need these skills to ace Consultant, Delivery
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Consultant, Delivery role. Highlight your relevant experience in brand marketing and any specific campaigns you've led that align with our needs. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity: Since this role is all about creative development, don’t shy away from showcasing your best work. Include examples of TTL campaigns you've worked on, especially those that had a significant impact. We love seeing fresh ideas and innovative thinking!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to convey your experience and skills. We appreciate a well-structured application that makes it easy for us to see why you’re a great fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at McDonald's Corporation
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding McDelivery and Digital Value will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Creative Process
Be ready to discuss specific examples of TTL campaigns you've led. Highlight your creative thinking and how you translated customer insights into compelling briefs. This will demonstrate your ability to drive brand strategy effectively.
✨Prepare for Cross-Functional Collaboration
Think of examples where you've worked with different teams, like Operations or Technology. Be prepared to explain how you ensured seamless campaign delivery across various functions, showcasing your organisational skills.
✨Emphasise Your Leadership Style
Since this role involves coaching a direct report, be ready to talk about your approach to developing others. Share experiences that highlight your collaborative and positive attitude, as well as your commitment to diversity and inclusion.