Customer Development Specialist in Worcester

Location / Region: Worcester, Hereford, Gloucester & Surrounding areas

Industry: Convenience

Contract Type: Permanent, Full time

Working Pattern: Monday-Friday (No Weekend Working)

Salary / Rate: £30,000 basic + 20% Bonus

Other Benefits: Company Vehicle + Fuel Card

The role at a glance:

We’re recruiting an enthusiastic Customer Development Executive to represent Carlsberg Britvic across Worcester, Hereford, Gloucester and surrounding areas. You’ll build strong relationships with key decision-makers in store, secure additional displays, increase distribution and drive sales and visibility for their well-established product range. This role is ideal for someone with field sales or direct selling experience who enjoys autonomy, building relationships and delivering results in a fast-paced retail environment.

This is a great opportunity to represent a leading brand and work with a range of well-known products. Not only does this opportunity give you a wide range of experiences, but you’ll also have continuous support from colleagues, fantastic career growth opportunities and excellent perks.

About Us:

McCurrach is part of Avidity Group Ltd, the parent company of a group of sales and marketing agencies. We increase sales at the point of purchase. We are a leading field sales and marketing agency that helps brands sell more through a multi-faceted approach. We work with household names across various industries and are dedicated to delivering an outstanding service and optimising results.

In this role as Customer Development Executive, you will help grow Carlsberg Britvic market share within your defined territory. Working as part of a successful team, you will drive sales of our fantastic portfolio of Beers, Ciders and Soft Drinks by maximising brand availability and visibility in Symbol and Independent stores.

What You’ll Be Doing:

• Working with a Regional Sales Manager, and selling our amazing Soft Drinks and Beers portfolio, you will be responsible for making face-to-face contact with Convenience (Symbol & Independent) retailers, establishing and retaining new business opportunities, and delivering a business plan for your territory focused on maximising sales opportunities.
• Partner with our customers by building outstanding relationships in convenience stores, understanding retailer’s needs, their local consumers, and executing solutions.
• Adopt a full category based selling approach to growing and developing every outlet you work with for the benefit of both the retail outlet and Carlsberg Britvic.
• Create a winning territory business plan and take a business development approach in your territory to grow sales and market share.
• Use data and evidence-based retailer successes to drive best practice in your territory, region, and across the team.
• Develop a growth mindset and adaptable approach that demonstrates an ability to offer alternative approaches to tackling challenges and winning over your stores.

What We’re Looking For:

We are ideally looking for a candidate who has the following skills and experience, but if you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply you might be just the right person for our team.

• You are a fun, passionate, driven, and target-orientated team player who can bring brands to life!
• Your entrepreneurial style means that you thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.
• You are eager to win, advocating our brands and putting consumers at the heart of what we do and sell.
• Strong communication, presentation, and interpersonal skills will be key to your success in this role.
• Good administration, organisational and planning skills, commercially astute with great negotiation techniques.
• Self-motivated & IT and Social Media literate.
• Strong and Resilient with the personal energy and will to act at pace.
• Participating as part of a team in a proactive manner.
• Full valid manual driving licence, eligibility to work in the UK and live within a 60-minute commute from the location of the role all essential.

Nice to Have:

• Experience working in Convenience or FMCG.
• Merchandising or POS execution experience.
• Direct selling skills.

What You’ll Get in Return – Benefits and Perks:

At McCurrach, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance.

Our competitive benefits package includes:

• Competitive salary and remuneration: annual pay reviews, performance bonuses and early pay access.
• Transport: Company vehicle and fuel card.
• Flexible working policies: SMART working options for all staff members.
• Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days.
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave.
• Health and Wellbeing: Employee assistance programme, including 8 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops.
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies.
• Additional perks: discounted private healthcare, retail discounts, daily lunch allowance and life assurance.

What Happens Next:

First step is to apply via our iCIMS page in just a few minutes. Your application will be reviewed by our recruitment team. If your application is a good match, you’ll initially have a short call with a member of our Avidity Group Recruitment Team. If unsuccessful, you’ll only receive an email informing you at this stage, but don’t worry, we’ll keep your details on file in line with our data protection policy and you may be contacted about future roles! The next stage is a short interview with the hiring manager. You’ll then be given quick feedback and next steps (if applicable).

If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly.

Our Commitment to Diversity, Equity and Inclusion:

Feel empowered to be your best and authentic self in a safe and supportive working environment. Our colleagues come from a variety of backgrounds, education, experience levels, age groups, religions and ethnicities. We’re committed to inclusive and blind recruitment practices, providing forward thinking policies and celebrating diversity through engagement sessions for key events.

Discover What It’s Like to Work for Us:

A place where you can be yourself and grow. Our aim is simple - to create a workplace that allows you to be your authentic self, in an environment that supports your wellbeing and development. Build a career that works alongside your lifestyle, allowing you to achieve a healthy work-life balance.