Talent Attraction Specialist

This role is responsible for shaping how we attract, engage and retain top talent. You will create innovative and engaging employer branding and talent acquisition content across various social media channels in order to increase applications and awareness of opportunities for Wave & Zing. Content will showcase our culture, values and career opportunities to a wide audience, driving brand awareness and supporting our hiring goals for our experiential and tactical agencies. This role is ideal for a creative storyteller with a passion for people, employer branding and bringing organisational culture to life. You'll thrive in this role if you can combine social media expertise, content creation and stakeholder management skills to transform talent acquisition strategies and recruitment data into engaging campaigns that attract and connect with top talent.

About the Team

The People Team are key to cultivating a high-performing and inclusive workplace for the Avidity Group. Our mission is to provide people a place where they can be themselves and grow through strategic talent acquisition, learning & development, talent management and creating opportunities for growth across our group of agencies. Reporting to the Head of Talent, you’ll join a team of HR experts, L&D professionals and talented recruiters, supporting people team initiatives and recruitment objectives through innovative talent attraction strategies.

Your key responsibilities include:

• Design and execute recruitment marketing/employer branding and attraction campaigns in line with Avidity Group Talent Acquisition Strategy.
• Ownership of Wave & Zing talent social media platforms (LinkedIn, TikTok, Instagram and Facebook).
• Digital content creation – video, imagery and copy.
• Ensure employer brand messaging and visual identity is in line with each individual brand’s tone of voice and brand guidelines across multiple channels.
• Work collaboratively with key stakeholders across Wave, Zing and the People Team to identify content opportunities and create engaging recruitment marketing materials.
• Assist Head of Talent with development of content strategy aimed at showcasing Wave & Zing’s EVP across multiple channels and collaborate with Avidity Group’s Talent Attraction Specialist on strategic digital attraction campaigns.
• Help us grow through market insight, researching emerging trends and developing data-led decisions.
• Work closely with TA team to understand priorities and support recruitment objectives.
• Optimise digital touchpoints that create a positive and engaging candidate experience throughout the recruitment process to drive more applications.
• Attract and engage both active and passive talent from a diverse background, increasing our reach to underrepresented groups.
• Support with updating recruitment assets such as job descriptions and candidate interview packs.
• Collaborate with key stakeholders on ad-hoc employer brand projects and provide creative support for a variety of different requests.

This role requires ad-hoc travel, so you’ll need to be willing to travel across the UK around once a month on average.

You’ll need:

• Experience managing multiple social media channels, preferably direct-to-candidate marketing within a TA setting.
• Monitoring, engaging with and organically growing social media following within a talent community setting.
• Understanding of digital marketing principles including social media performance optimisation, audience targeting, search visibility and campaign performance, and have a strong grasp of social media trends.
• Excellent copywriting, communication and storytelling skills with the ability to adapt messaging for different audiences, brands and platforms.
• Ability to plan, create and publish engaging content that promotes company culture, employee stories, and career opportunities across a wide range of social media platforms.
• Campaign management – ability to design and launch targeted social media campaigns to support recruiting efforts for specific teams, roles and hiring events.
• Analytics and Reporting – experience tracking key metrics, measuring effectiveness of social media campaigns and reporting on social media performance and its impact on hiring metrics. Comfortable storytelling and making recommendations based on key data trends and analytics.
• Good organisational and time management skills and independently manage multiple deadlines and stakeholder requests simultaneously.
• Experience of managing relationships and collaborating with a variety of key contacts across all levels.
• Experience using creative and editing software such as Canva, Adobe Creative Suite and CapCut.

Nice to have:

• Previous experience engaging with a talent community and creating talent pipelines.
• Comfortable and competent understanding of recruitment data.
• Have an understanding of candidate experience and the recruitment process to create engaging content and communications throughout the attraction and hiring journey.
• Open-minded and experimental attitude towards the use of AI in digital content.

What We Offer – Benefits and Perks

At Avidity, we recognise that people are the key to our success. That’s why our benefits package is designed to offer continuous support, learning and development opportunities delivered by our in-house L&D team, support your wellbeing and work-life balance. Our competitive benefits package includes:

• Competitive salary and remuneration: annual pay reviews, annual company bonus and early pay access.
• Flexible working policies: SMART working options for all staff members and no weekend working.
• Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days.
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave.
• Health and Wellbeing: Employee assistance programme, including 6 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops.
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies.
• Additional perks: discounted private healthcare, retail discounts and life assurance.

If you’re looking for more information on the role, contact our recruitment team on recruitment@weareavidity.com referencing the job title and ID number, and a member of our team will get back to you shortly. Remember to speak to your line manager before applying. You will be asked to fill in a short application form and to upload an up-to-date CV.