Regional Account Executive

Regional Account Executive – Carlsberg Britvic

Location: South London & Surrounding areas. Full-time, Permanent.

Salary up to 35k + 20% performance bonus. Company car & fuel card provided.

Overview

Build and maintain long‑term relationships with stakeholders within cash and carry wholesale depots. Manage wholesalers such as Booker, Bestway, and Unitas wholesale, and grow sales of brands across the account base through close collaboration with key customers.

Responsibilities / Opportunities

• Range development (local flexibility)
• Grow space on fixture, merchandising & incremental displays/visibility
• Stock compliance check & availability management & HQ ordering (no OOS and rectify if needed)
• Agreeing/ordering volume for promotions and NPD
• Local budget management to unlock opportunities & short‑dated stock TBC
• Develop a deep understanding of the drinks category, wholesale businesses, regional priorities and competitor activity to provide informed recommendations to internal and external stakeholders
• Grow regional stakeholder relationships (Depot managers, buyers, area managers, field sales teams, retail & third‑party wholesale field team)
• Regular depot/key stakeholder performance reviews
• Attend RTM stakeholder meetings to share plans ahead of time and unlock local partnership opportunities
• Liaise with the supply‑chain team – forecasting, tracking, reviewing sales performance, stock rotation/run rate, de‑list risk etc.
• Partner with the customer account team to ensure two‑way awareness and insight regarding accounts & competitors
• Ownership of events and/or trade shows
• Collaborate with branch and regional managers to align on target retail accounts and support the team to pursue opportunities
• Prepare and execute a regional sales plan aligned with business objectives
• Collaborate with Symbols & Indies Field team, Regional Sales Manager, and CDEs as required

Profile

• Analytical & commercial acumen
• Comfortable working autonomously and being out on the road
• Sales/negotiation skills
• Excellent presentation & communication skills
• Able to prioritise, hands‑on approach, able to get stuck in!
• Previous experience within wholesale or impulse channel preferred
• Knowledge of category data, performance data, evaluating & putting forward propositions
• Competent in PowerPoint, Excel, Word
• Live within territory
• UK Driving licence