Customer Development Executive
Customer Development Executive

Customer Development Executive

Peterborough Full-Time 29750 - 35700 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales by building relationships with convenience retailers and executing business plans.
  • Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands.
  • Benefits: Enjoy a competitive salary, quarterly bonuses, and a company vehicle.
  • Why this job: Be part of a dynamic team and make an impact in the beverage industry.
  • Qualifications: Passion for sales, strong communication skills, and a valid UK driving licence.
  • Other info: Great opportunity for career growth in a fun and energetic environment.

The predicted salary is between 29750 - 35700 £ per year.

Customer Development Executive – McCurrach (on behalf of The Magnum Ice Cream Company)

Location — Peterborough & surrounding areas (Ideal postcode PE4)

Employment type — Permanent, Full-time – 40 hours per week

Salary — £29,000 basic, 10% bonus, lunch allowance & other benefits

Overview

The role starts in February 2026.

The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Walls, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.

For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.

Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded, where our people thrive and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.

Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.

What You’ll Do

  • Partner with customers by building strong, long‑lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
  • Drive outstanding in‑store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
  • Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
  • Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
  • Manage CAPEX assets such as freezers on loan and premium POS, ensuring outlets meet contractual terms and conditions.
  • Support the execution of joint business plans (JBP) within QSR chains at a store level.
  • Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

About You

  • Commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
  • Excellent communication and people skills, confidence to influence a wide range of stakeholders.
  • Previous experience in FMCG, direct sales, convenience, or field sales, with a proven ability to develop accounts or territories.
  • Organised and disciplined, with strong administration, planning, and negotiation skills.
  • IT‑literate, comfortable using MS Office and CRM or other sales systems, keen to use data to drive decisions.
  • Self‑motivated, adaptable, able to work independently and as part of a high‑performing team.
  • Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role – essential.

What We Offer

  • Starting salary of £29,000, with the opportunity to earn up to 10% quarterly bonus.
  • Tax‑free lunch allowance.
  • A company vehicle & fuel card.

Please note this role requires a full UK driving licence (with no more than 6 points or previous bans); all offers will be subject to a successful DVLA licence check.

Seniority level

Entry level

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Retail

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Customer Development Executive employer: McCurrach

Carlsberg Britvic is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those looking to advance their sales careers in the beverage industry. With a competitive salary, generous bonus structure, and a commitment to employee development, you will have the opportunity to build strong relationships with retailers while enjoying the benefits of working with some of the UK's most beloved brands. Located in Peterborough, you'll be part of a supportive team that values passion and innovation, ensuring your contributions are recognised and rewarded.
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Contact Detail:

McCurrach Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Customer Development Executive

✨Tip Number 1

Get to know the company inside out! Research Carlsberg Britvic and their brands. This will help you tailor your conversations and show genuine interest during interviews. Plus, it’ll give you a leg up when discussing how you can contribute to their success.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can open doors and give you insider info about the role and company culture that you won’t find in the job description.

✨Tip Number 3

Practice your pitch! Prepare a short, engaging introduction about yourself that highlights your passion for sales and your experience in FMCG. This will come in handy during interviews and networking opportunities, making you memorable.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.

We think you need these skills to ace Customer Development Executive

Sales Skills
Relationship Building
Category-Based Selling
Business Development
Data Analysis
Communication Skills
Presentation Skills
Interpersonal Skills
Negotiation Techniques
Organisational Skills
Planning Skills
Self-Motivation
IT Literacy
Social Media Literacy
Resilience

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you love the brands and the industry. Share any personal experiences or connections you have with our products.

Tailor Your CV: Make sure your CV is tailored to the Customer Development Executive role. Highlight relevant experience in sales, especially in FMCG or direct sales. We want to see how your skills match what we're looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit. Be specific about how you can contribute to our team and what makes you stand out. Keep it engaging and professional, but don’t be afraid to show your personality!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!

How to prepare for a job interview at McCurrach

✨Know Your Brands

Before the interview, make sure you’re familiar with Carlsberg Britvic’s portfolio. Dive into their iconic beers and soft drinks, and understand what makes each brand unique. This knowledge will not only impress your interviewers but also show your genuine passion for the products you'll be selling.

✨Showcase Your Sales Skills

Prepare to discuss your previous sales experiences, especially in Direct Sales or FMCG. Think of specific examples where you successfully built relationships with retailers or drove sales growth. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.

✨Demonstrate Your Growth Mindset

The role requires a growth mindset and adaptability. Be ready to share instances where you faced challenges and how you overcame them. Highlight your ability to think on your feet and offer alternative solutions, which is crucial for maximising sales opportunities in your territory.

✨Engage with Enthusiasm

Bring your energy and passion to the interview! Show that you’re not just another candidate but someone who genuinely wants to advocate for the brands. Practice your communication and presentation skills beforehand, as strong interpersonal abilities are key to success in this role.

Customer Development Executive
McCurrach
Location: Peterborough

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