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- Tasks: Promote iconic ice-cream brands and build strong customer relationships.
- Company: Join the Magnum Ice Cream Company, a fun and dynamic team.
- Benefits: Competitive salary, bonus, tax-free lunch allowance, and company vehicle.
- Why this job: Make an impact in-store while growing your territory and career.
- Qualifications: Driven team player with excellent communication skills; sales experience is a plus.
- Other info: Exciting opportunity to work independently and collaboratively in a vibrant environment.
The predicted salary is between 29000 - 34800 ÂŁ per year.
Location: Birmingham & surrounding areas (Ideal postcode B4)
Employment type: Permanent, Full time – 40 hours per week
Salary: ÂŁ29,000 basic, 10% bonus, lunch allowance & other benefits
Overview
The role starts in February 2026. As a Customer Development Executive (CDE) you will promote the total Walls portfolio to a range of independent customers and identify, win new, high‑potential accounts. You’ll work to a dynamic, data‑led call plan, shape and execute your territory strategy with support from your Regional Manager, focusing on growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice‑cream brands.
What You’ll Do
- Partner with customers by building strong, long‑lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
- Drive outstanding in‑store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
- Create and deliver a winning territory business plan, taking a business‑development approach to grow distribution, sales, and market share.
- Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
- Manage CAPEX assets such as freezers on loan and premium POS, ensuring outlets meet contractual terms and conditions.
- Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
- Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.
About You
- Fun, driven, and target‑oriented team player who loves bringing brands to life and making things happen in‑store.
- Commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
- Excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
- Previous experience in FMCG, direct sales, convenience, or field sales – proven ability to develop accounts or territories (desirable but not essential).
- Organised and disciplined, with strong administration, planning, and negotiation skills.
- IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
- Self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.
- Full valid driving licence, eligibility to work in the UK, and lives within commuting distance of the role – all essential.
What We Offer
- Starting salary of ÂŁ29,000; earn up to 10% quarterly bonus.
- Tax‑free lunch allowance.
- Company vehicle and fuel card.
- Full UK driving licence required (no more than 6 points or previous bans); all offers subject to successful DVLA licence check.
Customer Development Executive in Birmingham employer: McCurrach
Contact Detail:
McCurrach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive in Birmingham
✨Tip Number 1
Get to know the company inside out! Research Magnum Ice Cream and their products. Understanding their brand values and customer base will help you tailor your approach during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to sales and customer development. Think about how you can demonstrate your ability to build relationships and drive sales – real-life examples work wonders!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Customer Development Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Customer Development Executive role. Highlight any relevant experience in FMCG or sales, and don’t forget to showcase your ability to build relationships and drive results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background makes you the perfect fit. Be sure to mention your understanding of our iconic ice-cream brands and how you can contribute to their success.
Show Off Your Data Skills: Since this role involves using data to track performance, make sure to mention any experience you have with data analysis or CRM systems. We love candidates who can leverage insights to drive decisions and improve outcomes!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at McCurrach
✨Know Your Ice Cream
Familiarise yourself with the Magnum Ice Cream Company and its product range. Understand their brand values and what makes their ice cream unique. This will help you connect with the interviewers and show your genuine interest in the role.
✨Showcase Your People Skills
As a Customer Development Executive, building relationships is key. Prepare examples of how you've successfully influenced stakeholders or built strong customer relationships in the past. This will demonstrate your ability to thrive in a people-oriented role.
✨Data-Driven Mindset
Since the role involves using data to track performance, be ready to discuss how you've used data in previous roles. Bring examples of how data-driven decisions have led to successful outcomes, showcasing your analytical skills.
✨Plan Your Territory Strategy
Think about how you would approach creating a territory business plan. Be prepared to discuss your ideas on increasing distribution and visibility for the Magnum brand. This shows that you're proactive and ready to hit the ground running.
