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- Tasks: Lead data analysis and transform insights into engaging stories for the Savoury Snack Market.
- Company: Join a dynamic team focused on innovative flavour solutions in the food industry.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make an impact by driving business growth through actionable consumer insights.
- Qualifications: Experience in market research and strong communication skills are essential.
- Other info: Collaborative culture with opportunities to present insights to key stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
Lead data analysis for the Savoury Snack Market Assessment with the aim to guide the business growth strategy for EMEA Flavour Solutions, through the use of published market data, research agency briefs and gathering insights (market assessment value/volume proposition, listing arguments, competitive positioning, social listening, etc).
Able to transform complex data sets into clear, engaging stories that resonate with customers and deliver tailored, insight-driven recommendations aligned to their business needs. Ability to interpret data into actionable insights. Understand and model complex datasets from various resources to tell inspiring stories with compelling insights.
Be a centre of excellence in communicating in-depth critical market trend analysis to our commercial and R&D teams. Proactively research and analyse F&B, Flavours and ingredients trends to drive business direction and in turn growth.
Support in the development of our customer innovation pipeline for Flavour Solutions EMEA through actionable Consumer & Category insights to deliver sustainable and iconic NPDs across Savoury Snacks customers. Lead and present insights section of customer-facing meetings across EMEA. Provide critical market insights to influence customers through an in-depth understanding of customers/consumers/brands.
Manage daily activities of assigned projects, identify resource requirements, apply our capabilities with maximum cost-effectiveness and highest return on investment. Drive the planning and execution of customer meetings through effective project management and cross-functional collaboration, ensuring timely completion of all deliverables.
Drive, own and present quarterly market data/insights reviews across the savoury snack area of the business for internal and external customers to strengthen partnerships.
Relevant working experience in savoury snacks/Insights/market research/research agency with frequent contacts with marketing/innovation and NPD including proven experience in all research disciplines: qualitative, quantitative and continuous data interpretation. Comprehensive understanding of marketing and NPD with experience in international businesses.
Deep understanding of Custom Food & Beverage Manufacturers, trends and consumer drivers. Knowledge of multiple market data source providers and research agencies. Requires creative problem solving in the dynamic environment of multiple customers with different needs and operating models.
Highly creative and skilled in developing visually compelling presentations, pack shots, and other impactful creative assets. Requires high level strategic thinking with ability to influence commercial and NPD. Strong communications skills are critical to this role as it involves multiple internal and external presentations.
Ability to present in an engaging way and able to decipher complex data is vital. Must have proven skills to adapt to and to communicate with a wide variety of personalities in different business settings. Strong customer management skills. Strong team player with a proactive, can-do mindset and a commitment to delivering results.
Category Insights & Marketing Manager employer: McCormick
Contact Detail:
McCormick Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insights & Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or presentation that highlights your ability to turn complex data into engaging stories. We want to see how you can make insights come alive!
✨Tip Number 3
Prepare for interviews by practising your storytelling. We know you can interpret data, but can you present it in a way that resonates? Tailor your examples to the role and company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Category Insights & Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in data analysis and market insights, especially in the savoury snacks sector. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Showcase Your Storytelling Skills: Since this role involves transforming complex data into engaging stories, include examples of how you've done this in the past. We love seeing candidates who can present data in a way that resonates with customers, so let your creativity shine through!
Highlight Your Project Management Experience: We’re looking for someone who can manage multiple projects effectively. Share specific instances where you’ve led projects or collaborated across teams to deliver results. This will show us you have the organisational skills we need!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at McCormick
✨Know Your Data Inside Out
Make sure you’re familiar with the latest trends in the savoury snack market. Brush up on key data points and insights that are relevant to the role. Being able to discuss specific market assessments and how they can guide business growth will show your expertise.
✨Craft Your Story
Prepare to transform complex data into engaging narratives. Think about how you can present insights that resonate with customers. Practise telling a compelling story around your past experiences, focusing on how your insights led to actionable recommendations.
✨Showcase Your Presentation Skills
Since this role involves presenting insights to various stakeholders, be ready to demonstrate your presentation skills. Use visuals effectively and ensure your delivery is engaging. Practise presenting your findings to friends or family to get comfortable with your style.
✨Emphasise Collaboration
Highlight your experience in cross-functional collaboration. Be prepared to discuss how you’ve worked with different teams, like marketing and R&D, to drive projects forward. Show that you understand the importance of teamwork in delivering results.
